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Snapchat

Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Snapchat

Students Can Use Snapchat to See If They've Been Accepted to This College

University of Wisconsin-Green Bay will send snaps to admitted students.
Snapchat

Snapchat to Add Features Reminiscent of Instagram

Competing brands differentiate. These rivals are not slow to borrow what works from each other.
Snapchat

Snap's Youthful Founders Show No Fear in Race to IPO

At a time when it is fashionable in Silicon Valley to stay private as long as possible, Snap is planning an initial public offering valuing it at more than $20 billion.
Snapchat

Snapchat Files for One of the Biggest Tech IPOs in Years

The Venice, Calif.-based company could go public as soon as March and be valued at $20 billion to $25 billion.
Snapchat

Snapchat Will Sell Its Spectacles Camera Glasses Through Pop-Up Vending Machines

To help you find where the machines will be, Snap has introduced an online map that lets you see their location 24 hours in advance.
Alphabet

Alphabet's Unit Discloses Snapchat Investment

Alphabet's venture capital arm, CapitalG, has not made a formal announcement and it was not clear when Google made the investment.
Snapchat

7 Ways Snap Could Break Open Social Media in 2017

It's hard to tell exactly what this company has up its sleeve, but this 'Entrepreneur' contributor is going to give it a try.
Pinterest

Pinterest Is Rumored to Add Explore Section

The section will allow placement for publishers and brands to focus on organic content.
Social Networking

5 Apps Disrupting the Social-Networking Scene

These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.
Snapchat

8 Great Corporate Snapchats to Follow

The platform is here to stay, and these businesses are killing it -- in a good way.
Snapchat

Snapchat's Spectacles: Not Just for Millennials

Many will compare Spectacles to Google Glass, but that's not the case.
Snapchat

Snapchat Working on IPO, Valuing Company at $25 Billion or More

It would also represent the largest IPO by a technology company since Chinese ecommerce giant Alibaba Group Holding Ltd. went public in 2014.
Marketing

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.