With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
What happens when your traditional business 'goes tech'? Suddenly you're more scalable and efficient, but you risk confusing your customers and losing your company's vision. Here is how to make the transition smoother.
No, you're not mean. Just smart. Sometimes it's okay to ignore connection requests on the world's most popular career social networking platform. Here's when you probably should.
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
Betaworks calls itself a 'maker,' and so far they have helped build some of the social web's biggest companies including TweetDeck, Kickstarter and Tumblr.