Social Media

Marketing

Why You Must Follow These 6 Basic Marketing Rules

If you practice and enforce these foundational concepts, you'll find that marketing your business isn't so hard after all.

Kim Walsh Phillips | 6 min read

News and Trends

FBI: Think Twice Before Posting Your High School Photos on Social Media

#Classof2020 has been trending on social media, prompting people of all ages to post their high school photos. The problem: That info could help scammers solve password reset security questions.

Michael Kan | 2 min read

Marketing

The 2 Things About Marketing That Never Change

Before you create a social media strategy or spend a single dime, be sure you understand these basic guidelines.

Kim Walsh Phillips | 4 min read

News and Trends

Facebook Expands Coronavirus Symptom Survey Globally

The social media giant is working with Carnegie Mellon University to track the spread of COVID-19, and the company says the data correlates with publicly-available figures.

Adam Smith | 2 min read

Social Media

Should You Call Out Your Copycat on Social Media?

It's a splashy way to defend your company, but can it actually help protect it?

Stephanie Schomer | 7 min read

Franchises

Meet the Man Behind Burger King's and Popeyes' Viral Marketing Campaigns

Fernando Machado turned the fast-food giants into buzzy, relevant, always-on-point brands. Here's how.

Liz Brody | 15 min read

Crisis Management

10 Top Instagram Tools to Stand Out During Quarantine

With everyone at home and posting, It's more crucial than ever to push your brand's narrative.

Andrew Medal | 7 min read

Stimulus

Entrepreneurs Review the SBA PPP Loan-Application Processes

The public has spoken, and the results range from frustration to relief.

Kenny Herzog | 3 min read

Marketing

3 Common Mistakes Companies Make With Their Social Ad Strategy

Social ads take amount of work, but done correctly they can significantly impact ROI.

Imran Tariq | 4 min read

Jack Dorsey

Twitter Chief Jack Dorsey Donates $1 Billion to COVID-19 Fight

Post-pandemic, Dorsey's fund will shift its focus to girls' health, education and research into universal basic income because they 'represent the best long-term solutions to the existential problems facing the world.'

Stephanie Mlot | 2 min read

Social Media

This All-in-One Tool Makes Managing Social Media More Efficient

Raise your brand awareness in a fraction of the time.

Entrepreneur Store | 2 min read

Facebook

How to Create a Facebook Business Page in 7 Steps

A Facebook Page for your business is a powerful way to connect with your customers and reach new ones.

Fit Small Business | 5 min read

Video Games

What It's Like to Become a Streaming Sensation

Video game streamer and YouTuber Kristen Michaela, aka KittyPlays, talks about the growth of competitive gaming and what it means to be a content creator.

David Meltzer | 1 min read

Crisis Management

Quarantined? Boost Your Social Proof With These 5 Strategies

We're all making the best of a bad situation, and that includes maintaining your brand's online presence.

Maleeka T. Hollaway | 5 min read

Original Content

Why Your Brand Should Double Down on Owned Media

Here are three steps you can take today to maximize your owned media assets.

Steven Li | 7 min read