The ridesharing service and the music-streaming service, which have each helped disrupt their respective industries, have formed an interesting partnership.
Beats dominates the U.S. market for high-end headphones, but it failed to give HTC its groove back, so the Taiwanese smartphone company is pulling the plug on their partnership.
From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.