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In an effort to position itself as a go-to healthcare source, the drugstore rolled out a new name, along with an anti-smoking campaign.
Any outfit promising a super-speedy turnaround will probably deliver less than optimum results.
While entrepreneurs may think they have the next billion-dollar idea, they need to assess certain risk factors before bringing it to market. Otherwise, they will crash and burn.
Oakland A's second baseman Eric Sogard discusses how he manages his finances, so he can make smart future investments.
Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Often entrepreneurs looking to scale a business end up making their ventures too complicated, resulting in a once successful company going down the drain. Here are a few insights on the importance of keeping it simple.