As a Green Home Solutions franchisee, Jason Toliver works to make customers' homes safer and healthier. He's focused on earning their trust-because his business depends on it.
In a time of cultural upheaval, HR mishaps have companies like Google and Tesla hemorrhaging executives. Learn from their mistakes to build a more inclusive workplace culture.
Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.