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Nintendo May Be the Talk of the Town, But It's Nowhere to Be Found at Tokyo Game Show
The Japanese firm, conservative and rarely unpredictable, has twice caught the industry by surprise in recent weeks.
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Japanese Truck Driver Playing Pokémon Go Kills Pedestrian
The driver said he had been distracted by the game after his arrest for negligent driving following the accident on Wednesday evening.
Marketing Bootcamp ![Diana Mitchell]()
3 Reasons You Should Ignore Pokémon GO
Resisting the urge to jump on the latest marketing trends can pay off big for your business.
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Thailand Plans No-Go Zones for Pokémon Go
The country will make places such as the Royal Palace grounds, Buddhist temples and hospitals off limits to players of the mobile game.
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Pokémon Go Eludes Cloning Attempts by Big Game Studios
Top video game companies, caught off-guard by the runaway success of Pokémon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.
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Well, That Was Fast: One Survey Says Pokémon Go Has Already Peaked in the U.S.
Is this popular game already on the decline in the United States? Probably.
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Japan Issues Actual Safety Warning for Impatient Pokémon Gamers
The country's National Center for Incident Readiness and Strategy for Cybersecurity (NISC) issued nine instructions to users of the mobile game.
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Nintendo Shares are Getting Destroyed as the Pokémon Go Effect Wears Off
The amazing ride of Nintendo shares, fueled by the wild spread of the smartphone game Pokémon Go, appears to be over.
Marketing Bootcamp ![Jim Joseph]()
Pokemon Go: You Don't Have to be a Gamer to Get into the Game
Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Nintendo
Japanese Gamers Left Waiting for Pokemon GO's Home Launch
Nintendo's shares suffered a rare bad day since Pokemon GO took the world by storm, tumbling 13 percent on the disappointment.
Nintendo
Nintendo's Market Cap Doubles to $42 Billion Since Pokemon GO Launch
The phenomenal success of Pokemon GO has triggered massive buying in Nintendo shares, surprising even some seasoned market players.
Nintendo
Success of Pokemon GO Adds Impetus for Change at Nintendo
Until Pokemon GO, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them.
Marketing Bootcamp ![Marty Schneck]()
3 Ways to Level Up Your Marketing With Pokemon Go
Catch all the Pokemon masters you can with these three marketing strategies.
pokemon go ![Jason Fell]()
The 5 Most Ridiculous Pokémon Go Stories of the Week
With the gaming craze in full swing, the crazy stories are apparently in abundance.
