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The Japanese firm, conservative and rarely unpredictable, has twice caught the industry by surprise in recent weeks.
The driver said he had been distracted by the game after his arrest for negligent driving following the accident on Wednesday evening.
Resisting the urge to jump on the latest marketing trends can pay off big for your business.
The country will make places such as the Royal Palace grounds, Buddhist temples and hospitals off limits to players of the mobile game.
Top video game companies, caught off-guard by the runaway success of Pokémon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.
Is this popular game already on the decline in the United States? Probably.
The country's National Center for Incident Readiness and Strategy for Cybersecurity (NISC) issued nine instructions to users of the mobile game.
The amazing ride of Nintendo shares, fueled by the wild spread of the smartphone game Pokémon Go, appears to be over.
Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Nintendo's shares suffered a rare bad day since Pokemon GO took the world by storm, tumbling 13 percent on the disappointment.
The phenomenal success of Pokemon GO has triggered massive buying in Nintendo shares, surprising even some seasoned market players.
Until Pokemon GO, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them.
Catch all the Pokemon masters you can with these three marketing strategies.
With the gaming craze in full swing, the crazy stories are apparently in abundance.
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© 2016 Entrepreneur Media, Inc.