Small Business Encyclopedia
Category: SalesCustomer Relationships
The ways in which your company communicates and deals with existing customers
Customer Service
The degree of assistance and courtesy granted those who patronize a business
Prospecting
The search for potential customers or buyers
Manufacturer's Representative
An independent sales agent who works on commission
Unique Selling Proposition (USP)
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition
Sales Force
The division of a business that's responsible for selling products or services
Sales Letter
A form of direct mail in which an advertiser sends a letter to a potential customer
Sales Records
The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills
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