Small Business Encyclopedia

Category: Sales

Customer Relationships

Definition: The ways in which your company communicates and deals with existing customers

Customer Service

Definition: The degree of assistance and courtesy granted those who patronize a business

Prospecting

Definition: The search for potential customers or buyers

Manufacturer's Representative

Definition: An independent sales agent who works on commission

Unique Selling Proposition (USP)

Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

Sales Force

Definition: The division of a business that's responsible for selling products or services

Sales Letter

Definition: A form of direct mail in which an advertiser sends a letter to a potential customer

Sales Records

Definition: The information you have on your customers, including but not limited to their contact information, how often they purchase from you, what they purchase and how they pay their bills

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Forms

Forms

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Partnership Agreement

Cashflow Worksheet

Employment Application

Calculators

Calculators

Evaluate and analyze your financials:

Cash Flow

Starting Costs

Discounted Cash Flow

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