Big Data | Page 8

Business Operations & Logistics

4 Ways a ‘Data-Driven’ Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?

By Renee Yeager

Building a Business

Indirect Data Is the Travel Industry’s Secret Weapon

If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.

By David Steinberg

Building a Business

Do What Uber Did. Empower Users and Other Stakeholders.

Here's how you can turn data into a difference-maker -- and crush your competition.

By Jeff Booth

Building a Business

Microsoft Is Testing Underwater Data Centers

The move is intended to cut high energy costs.

By Barb Darrow

Building a Business

Data-Driven Marketing in 2016: Bigger, Faster, Better

Where is big data headed? Five predictions from a marketing CEO those company integrates big data to help brands grow.

By David Steinberg

Business Operations & Logistics

You Can Become a Data Scientist. Yes, You.

Don't let data scare you. Here are five ways to handle it.

By Ashley Stirrup

Building a Business

Multicultural Marketing Is All About the Metrics

Marketing to the fast-growing multicultural population requires marketers to keep four essential metrics in mind.

By César Melgoza

Building a Business

When It Comes to Analytics, Ignorance Is Not Bliss

Here are three ways you can use analytics data to improve your business.

By Jacob Baadsgaard

Building a Business

Use Your Customer Support Staff to Improve Every Aspect of Your Business

Not sure how to improve customer experience? Start with your team already on the front lines.

By Leyla Seka

Building a Business

The Franchise World Finally Gets the Whole ‘Big Data’ Thing

Franchises are using big data to customize marketing, select locations and manage staffing.

By Jason Daley

Business Operations & Logistics

5 Ways Customer Data Can Up Your Customer-Experience Game

Companies need to identify patterns, trends and other insights to better understand their target personas and customers.

By Sara Vera

Business Operations & Logistics

4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data

Here are four lessons product development teams can learn from the military.

By Gil Sadeh

Building a Business

With Videos and Visuals Rising on Social Media, Data Mining Is Also Increasing

Pictures are still worth a thousand of words.

By Beki Winchel

Business Operations & Logistics

Watch Our Livestream with MailChimp’s John Foreman Wednesday at 7 p.m. EST

This Chief Data Officer will chat live at General Assembly. Watch the talk right here on Entrepreneur.

By Linda Lacina

Business Operations & Logistics

3 Big Data Roadblocks and How to Tackle Them

Has your C-suite bought in? That's an essential step.

By Luc Burgelman

Business Operations & Logistics

5 Ways Startups Can Leverage Big Data for a Competitive Advantage

While data is an inhuman science, it can be applied to help leaders be more nimble with their business strategy.

By John Kelly

Building a Business

How to Navigate the River of Marketing Data

Don't drown while your competitors have taken command of their marketing data using these tricks.

By Derek Newton

Business Operations & Logistics

Be Careful of Data That Can Cause Bad Insights

Just as good data can be of great value, bad data can be hugely detrimental.

By Ulas Bardak

Building a Business

3 HR Trends That Are Becoming Best Practices

Companies increasingly bring human resources into strategic discussions.

By Matt Straz

Building a Business

Get Personal to Close the Customer Experience Gap

With consumers more educated than ever before, marketers need to focus on really getting to know them.

By Luc Burgelman

Tech

3 Ways Scrappy Entrepreneurs Can Keep Data Scientists on Board and Motivated

The point is to make them feel 'part of the team' and supported.

By Michael Li