Building a Business
How This Company Is Revolutionizing the Way Farmers Do Their Job
FarmLogs turns to big data to update age-old practices.
By Jodi Helmer
Big Data | Page 9
Building a Business
With an Empathy Button, Facebook Will Be Even More Valuable to Advertisers
By Laura Entis
Building a Business
4 Ways to Construct a ‘Data-Innovation’ Map for Your Business
Have you considered a visual format to clearly illuminate how you use data in your operations, toward increasing productivity?
By Asha Saxena
Building a Business
3 Ways to Use Big-Data Concepts to Get Your Next Raise
Appealing to the fact-finding nature of today's business leaders is a smart strategy to take with your boss.
Online Presence
5 Trends Reshaping Social Media
Mobile technology, big data and platforms that appeal to various demographics are growing social media into an ever-more powerful force in marketing and communications.
By John Rampton
Building a Business
7 Startups That Are Owning the Data Game
If you want to succeed in business in 2015 and beyond, you have to invest in data like these companies.
By Sujan Patel
Building a Business
By the Numbers: Facebook Likes, Tinder Swipes, Uber Rides and More (Infographic)
We live online. And that means we are creating data all day, every day. Tons of it.
Building a Business
How Learning Where Shoppers Browse Online Helps Businesses Make the Sale
Businesses of all types are becoming adept at learning about potential customers as they go about the online equivalent of window shopping.
Building a Business
Measuring the Impact of Your Content Marketing
Here is how to create and measure content marketing goals that are focused on producing ROI while also aligning with your target audience, business offerings and budget limitation
Business Operations & Logistics
How to Use Your Endless Stream of Big Data as an Asset
Every company has data but this information isn't valuable until it's positioned as a tool for insight and progress.
Tech
3 Enterprise Business Intelligence Trends That Can Benefit Your Business
Social intelligence? Smart analytics? Threat intelligence? It's time you learned about these new tools.
Building a Business
To See Results, Entrepreneurs Must Choose the Right Marketing Metrics
For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
Building a Business
Look for These 7 Characteristics Before Hiring a Data Scientist
Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
By Asha Saxena
Building a Business
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
By James Green
Building a Business
How Analytics and Data Can Undermine Leaders
Four things to avoid to make sure you're using big data effectively.
Building a Business
We Know You Love Our Product: We Can See It in Your Face
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Tech
How Data Science Is Fueling Social Entrepreneurship
To be successful, businesses on a mission to do good should look to and rely on hard numbers.
By Sujan Patel
Building a Business
Want Big Data to Help Your Marketing Team? Hire a Data Scientist.
Marketing departments need specalists to tease out what is significant from mountains of available information.
By Brian Kardon
Building a Business
You Need Big Data Now: 5 Professions That Can Benefit
Success is in the details, and the details are in the data.
Building a Business
Yes, Believe It: Taylor Swift Is a Customer Retention Expert
The pop star proves she knows her customers and fans.
By Jerry Jao
Business Operations & Logistics
Decoding Big Data for Business Growth (Infographic)
If all you do is gather data, you'll be left behind competitors who are harnessing this wealth of information more effectively.
By Eric Siu
Business Operations & Logistics
How Companies Can Apply Big Data to Engage Employees
Data solutions that track employee engagement, satisfaction, and retention are key to the future of building and sustaining a happy and motivated workforce.
Building a Business
Without Good Analysis, Big Data Is Just a Big Trash Dump
Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.
By Vin Gupta
Business Operations & Logistics
How to Use Analytics to Unlock a Treasure Trove of Information
To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
By Eric Samson
Building a Business
5 Ways Data Can Enhance Marketing Campaigns
Measurement is paramount to ensuring successful communications campaigns. Here's what the numbers can do for you.
By Beki Winchel
Building a Business
The Top 5 Challenges Facing Big Data Startups Today
You need to anticipate obstacles like the shortage of talent, big competition and mis-education.
By Yaniv Mor
Tech
How a Data-Driven Meal Delivery Service Cooks Up Exactly What Customers Want
With help from some San Francisco-based software, Munchery can track customers' order histories and preferences. The results taste like success.
By David Port
Business Operations & Logistics
Watch Out! Here Comes Big Data 2.0
Small-business owners now have access to the highest levels of data technology.