Brand Building

How to Win the Personal Branding Game With Google Knowledge Panels

This versatile informational tool hovering on the right of most Google search results pages can be an indispensable PR and sales engine, but how do entrepreneurs get one?

Scott Turman

Lead Generation Without Brand Trust is a Losing Game

If your business lacks a solid foundation of brand awareness and trust, your leads are far more likely to fall on barren ground.

3 Marketing Dos and Don'ts for Maximizing Profit on a Bootstrapped Budget

If you don't have a working marketing strategy, you're just as likely to feel stuck with money as you do without it - and a few key strategies make all the difference.

When Does Marketing Hype Go Too Far?

An attorney and business owner explains how companies can stay on the right side of the too-aggressive marketing line and protect themselves from legal problems.

Arash Homampour

How to Craft a Compelling Brand Story That Drives Sales

What does it really mean to craft a brand story that grows your brand's influence, income and impact?

7 Examples of When You Should Acquire a Startup Rather Than Build One

When 90% of startups fail, acquiring one that has already proved it works might be a better option.

Andrew Gazdecki

How to Utilize Public Relations Without Sacrificing Your Own Narrative

We discuss ways to develop a PR strategy that integrates your brand, team and content to grow your business.

Jason Hennessey

Your Brand's Personality is the Secret for Success, But You're Probably Ignoring It

Consider systematic changes in organizational behavior that promote and enhance client experience.

Connecting the World with Your Vision: 5 Expert Tips to Brand Your New Business

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

From Facebook to SEO, Learn How to Build Your Brand With These Courses

Discover what it takes to create an omnichannel digital marketing strategy.

How to Leverage Twitter to Grow Your Brand and Find New Clients

These two aspects of the popular social media platform can help you grow your business.

Carlos Gil

The Importance of 'Positioning' Your Brand When You're Just Starting Out

Positioning may seem simple on the surface, but few people give it the time it deserves.

Thomas Smale