Brand Building

The Importance of 'Positioning' Your Brand When You're Just Starting Out

Positioning may seem simple on the surface, but few people give it the time it deserves.

Thomas Smale

· 7 min read

This Is How the Rich Get Richer (and How You Can Do the Same)

The wealthy are always keeping an eye on the long-term pay-out.

Jeff Rose

· 2 min read

How Birchbox CEO Katia Beauchamp Evolved Along With Her Brand

A new partnership with Walgreens is the company's latest play for continued success.

Stephanie Schomer

· 8 min read

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand

Matthew Reeves

· 6 min read

Amy Vetter

· 5 min read

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Cameron Gonzalez

· 7 min read

How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy

He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.

Kris Frieswick

· 15+ min read

Building Your Personal Brand Where You Work

To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.

Brittany Larsen

· 6 min read

5 Strategic Moves Startups Can Make to Build a Brand That Sticks

The strategic decisions that'll put your company ahead of the curve years from now need to be made beginning day one.

Daniel Negari

· 5 min read

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.

Zach Ferres

· 7 min read

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.

Wendy Keller

· 4 min read

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers

Wendy Keller

· 6 min read