Brand Building

The Importance of 'Positioning' Your Brand When You're Just Starting Out
brand positioning

The Importance of 'Positioning' Your Brand When You're Just Starting Out

Positioning may seem simple on the surface, but few people give it the time it deserves.
Thomas Smale | 7 min read
This Is How the Rich Get Richer (and How You Can Do the Same)

This Is How the Rich Get Richer (and How You Can Do the Same)

The wealthy are always keeping an eye on the long-term pay-out.
Jeff Rose | 2 min read
How Birchbox CEO Katia Beauchamp Evolved Along With Her Brand

How Birchbox CEO Katia Beauchamp Evolved Along With Her Brand

A new partnership with Walgreens is the company's latest play for continued success.
Stephanie Schomer | 8 min read
'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
Matthew Reeves | 6 min read
4 Lessons This Entrepreneur Wishes She Could Have Taught Her Younger Self

4 Lessons This Entrepreneur Wishes She Could Have Taught Her Younger Self

Looking back sharpens your vision going forward.
Amy Vetter | 5 min read

More From This Topic

All I Know About Marketing I Learned From Margaritas
Behind the Brand

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Cameron Gonzalez | 7 min read
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
Brands

How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy

He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
Kris Frieswick | 15+ min read
Building Your Personal Brand Where You Work
Personal Branding For A Better Life

Building Your Personal Brand Where You Work

To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.
Brittany Larsen | 6 min read
5 Strategic Moves Startups Can Make to Build a Brand That Sticks
Starting a Business

5 Strategic Moves Startups Can Make to Build a Brand That Sticks

The strategic decisions that'll put your company ahead of the curve years from now need to be made beginning day one.
Daniel Negari | 5 min read
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
Brand Building

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Zach Ferres | 7 min read
Highly Effective Strategies to Build Your Business Brand
Marketing

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Wendy Keller | 4 min read
3 Easy Ways to Attract More Customers Fast
Small Business Heroes

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Wendy Keller | 6 min read
How to Build a Brand That Stands the Test of Time
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett | 8 min read
How Getting Published Will Change Your Business
Small Business Heroes

How Getting Published Will Change Your Business

Writing a book is the best way to put your expertise on display.
Wendy Keller | 3 min read
Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand
Advice

Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand

Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.
Lewis Howes | 2 min read