Brand Building

Branding

From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding

Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.

Branding

Branding in a 'Barbie' World — How to Harness the Power of Your Brand

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

Branding

Discover the Transformative Power of Words in Building Your Brand

Using the right words in building your brand, whether it's your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here's how.

Branding

5 Steps to Position Your Brand for Maximum Success

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

Marketing

What Is Earned Media and What Is Its Value?

Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

Branding

10 Ways You Are Ruining Your Personal Brand

Do you minimize the worth of your brand? If you're doing the following, you could be doing it.

Marketing

6 Marketing Pitfalls That Can Haunt Your Company

From lack of compelling content and proper analytics to data that's too siloed, how to avoid the most prominent marketing department bugaboos.

Marketing

The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape

How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.

Branding

You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Marketing

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?

Marketing

6 Key Factors in Attracting High-Level Clients

Aiming for upper-tier customers for a product or service requires a specific mindset and type of strategizing, and a restlessly creative spirit never hurts.

Marketing

Lead Generation Without Brand Trust is a Losing Game

If your business lacks a solid foundation of brand awareness and trust, your leads are far more likely to fall on barren ground.

Growth Strategies

3 Steps That Help Elevate Brand Experiences In Any Genre

Manish Mickey Oberoi's vast experience in his niche makes him the perfect brand guru

Growing a Business

3 Marketing Dos and Don'ts for Maximizing Profit on a Bootstrapped Budget

If you don't have a working marketing strategy, you're just as likely to feel stuck with money as you do without it - and a few key strategies make all the difference.

Marketing

When Does Marketing Hype Go Too Far?

An attorney and business owner explains how companies can stay on the right side of the too-aggressive marketing line and protect themselves from legal problems.