How I Could Have Saved Toys "R" Us — a Lesson in Brand Building
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
By Chris George
Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here's What You Should Know.
Learn how to build a strong brand and a loyal customer base.
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
10 Ways You Are Ruining Your Personal Brand
Do you minimize the worth of your brand? If you're doing the following, you could be doing it.
How to Build Strong Relationships With the Media (and Why It's Vital to Your Success)
Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.
6 Marketing Pitfalls That Can Haunt Your Company
From lack of compelling content and proper analytics to data that's too siloed, how to avoid the most prominent marketing department bugaboos.
The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.
Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.
Strategies to create divisional structures that leverage your ideas across many platforms.
Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business
Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.
How to Use Small Media to Build Your Brand
Your job as a new company is to get your brand everywhere in the least amount of time.
3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
The Strategy That Trumps Preparation When It Comes to Being a Successful Entrepreneur
Here's how you can make the most of your entrepreneurial opportunities.
6 Key Factors in Attracting High-Level Clients
Aiming for upper-tier customers for a product or service requires a specific mindset and type of strategizing, and a restlessly creative spirit never hurts.