Brand Building

Branding

From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding

Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.

Branding

Branding in a 'Barbie' World — How to Harness the Power of Your Brand

With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?

Branding

Discover the Transformative Power of Words in Building Your Brand

Using the right words in building your brand, whether it's your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here's how.

Branding

5 Steps to Position Your Brand for Maximum Success

A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.

Marketing

How I Could Have Saved Toys "R" Us — a Lesson in Brand Building

Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.

Marketing

Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here's What You Should Know.

Learn how to build a strong brand and a loyal customer base.

Marketing

What Is Earned Media and What Is Its Value?

Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

Branding

10 Ways You Are Ruining Your Personal Brand

Do you minimize the worth of your brand? If you're doing the following, you could be doing it.

Growing a Business

How to Build Strong Relationships With the Media (and Why It's Vital to Your Success)

Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.

Marketing

6 Marketing Pitfalls That Can Haunt Your Company

From lack of compelling content and proper analytics to data that's too siloed, how to avoid the most prominent marketing department bugaboos.

Marketing

The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape

How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.

Branding

You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Business Ideas

Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.

Strategies to create divisional structures that leverage your ideas across many platforms.

Branding

Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business

Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.

Branding

How to Use Small Media to Build Your Brand

Your job as a new company is to get your brand everywhere in the least amount of time.