Brand Building

brand positioning

The Importance of 'Positioning' Your Brand When You're Just Starting Out

Positioning may seem simple on the surface, but few people give it the time it deserves.

This Is How the Rich Get Richer (and How You Can Do the Same)

The wealthy are always keeping an eye on the long-term pay-out.

How Birchbox CEO Katia Beauchamp Evolved Along With Her Brand

A new partnership with Walgreens is the company's latest play for continued success.

'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand

The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand

4 Lessons This Entrepreneur Wishes She Could Have Taught Her Younger Self

Looking back sharpens your vision going forward.

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How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy

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Personal Branding For A Better Life

Building Your Personal Brand Where You Work

To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.
Starting a Business

5 Strategic Moves Startups Can Make to Build a Brand That Sticks

The strategic decisions that'll put your company ahead of the curve years from now need to be made beginning day one.
Brand Building

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Marketing

Highly Effective Strategies to Build Your Business Brand

Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
Small Business Heroes

3 Easy Ways to Attract More Customers Fast

Brand-building strategies for business owners, startups, and freelancers
Branding

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Small Business Heroes

How Getting Published Will Change Your Business

Writing a book is the best way to put your expertise on display.
Advice

Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand

Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.