Brand Building
The Importance of 'Positioning' Your Brand When You're Just Starting Out
Positioning may seem simple on the surface, but few people give it the time it deserves.
This Is How the Rich Get Richer (and How You Can Do the Same)
The wealthy are always keeping an eye on the long-term pay-out.
How Birchbox CEO Katia Beauchamp Evolved Along With Her Brand
A new partnership with Walgreens is the company's latest play for continued success.
'The Onion''s Co-Founder Shares Tips He Used to Build the Multi-million Dollar Brand
The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built the multi-million dollar brand
4 Lessons This Entrepreneur Wishes She Could Have Taught Her Younger Self
Looking back sharpens your vision going forward.
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
He's one of America's most famous funnymen, but here's what most people don't see: Kevin Hart is often in his office, running a far more ambitious comedy machine.
Building Your Personal Brand Where You Work
To avoid an employment crisis down the road, start doing simple, effective PR for yourself at the office, now.
5 Strategic Moves Startups Can Make to Build a Brand That Sticks
The strategic decisions that'll put your company ahead of the curve years from now need to be made beginning day one.
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Highly Effective Strategies to Build Your Business Brand
Learn how to create loyal fans buy from you, tell their friends about you, and ultimately help your business grow.
3 Easy Ways to Attract More Customers Fast
Brand-building strategies for business owners, startups, and freelancers