Brand Building

Learn how to build a strong brand and a loyal customer base.

Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

Do you minimize the worth of your brand? If you're doing the following, you could be doing it.

Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.

From lack of compelling content and proper analytics to data that's too siloed, how to avoid the most prominent marketing department bugaboos.

How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.

Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.

Strategies to create divisional structures that leverage your ideas across many platforms.

Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.

Your job as a new company is to get your brand everywhere in the least amount of time.

Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?

Your brand voice is your means to creating an authentic connection with your audience.

Here's how you can make the most of your entrepreneurial opportunities.

Aiming for upper-tier customers for a product or service requires a specific mindset and type of strategizing, and a restlessly creative spirit never hurts.

Personal brands are the currency of the future.

There are far-reaching opportunities at the moment for a realtor with a keen mind and the right plan, but what specific steps are needed to achieve takeoff velocity?

This versatile informational tool hovering on the right of most Google search results pages can be an indispensable PR and sales engine, but how do entrepreneurs get one?

If your business lacks a solid foundation of brand awareness and trust, your leads are far more likely to fall on barren ground.

If you don't have a working marketing strategy, you're just as likely to feel stuck with money as you do without it - and a few key strategies make all the difference.

An attorney and business owner explains how companies can stay on the right side of the too-aggressive marketing line and protect themselves from legal problems.

What does it really mean to craft a brand story that grows your brand's influence, income and impact?