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Brands

Focus

Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Customer Service

8 Ways Customer Service Affects Your Business's Bottom Line

High-quality customer service is essential to a growing or established company's bottom line.
Rebranding

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Brands

Apple, Google and Coca-Cola Top List of 100 Most Valuable Brands

Interbrand's report ranks brands based on financial performance, its influence on customers and its power to command a premium price or drive company sales.
Tattoos

Did Your Customers Get Tattoos of Your Logo? These Did.

Some diehard fans take their brand loyalty to the next level.
Rebranding

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Storytelling

Customers Don't Mind Waiting for a Superior Product

Rome wasn't built in a day and neither was much else that we consider valuable.
Branding

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
News and Trends

5 Trends That Will Inspire and Engage Both Millennials and Gen Z

You'll need technology for sure, but don't toss out traditional values just yet.
Sponsorships

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Video Advertising

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Personal Branding

4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding

Authenticity is all about being true to who you are at your core.
Branding

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.