Brands

Milestones

Why These 10 Companies Turning 100 or Older in 2017 Still Matter

It takes resilience and a willingness to change to weather more than a century.
Advertising

The 13 Most Interesting Ads of 2016

These ads are bound to make you laugh -- or in some cases, shed a tear.
Cadillac

Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad

The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
Holiday Marketing

5 Examples of Brands Doing Holiday Marketing Right

Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Community building

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Presidential Elections

Social Media Sensation Ken Bone Stars in IZOD's New Commercial

The star of the second presidential debate takes his success up a notch.
Celebrities

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Focus

Top Signs Your Brand Strategy Is Losing Focus

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.
Customer Service

8 Ways Customer Service Affects Your Business's Bottom Line

High-quality customer service is essential to a growing or established company's bottom line.
Rebranding

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Brands

Apple, Google and Coca-Cola Top List of 100 Most Valuable Brands

Interbrand's report ranks brands based on financial performance, its influence on customers and its power to command a premium price or drive company sales.
Tattoos

Did Your Customers Get Tattoos of Your Logo? These Did.

Some diehard fans take their brand loyalty to the next level.
Rebranding

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.