Business Circle

Trust

4 Ways Your Virtual Business Can Build Customer Confidence and Credibility

Just because you can't meet face-to-face with your customers, doesn't mean you can't build trust from a distance.
Marketing

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Social Media Marketing

3 Social-Media Mistakes That Are Killing Interest in Your Company

While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
Growth Strategies

Consider These 10 Strategies When Preparing to Grow Your Company

There are concrete steps you can take as your progress your startup to the next level.
Marketing Automation

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Television

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Goals

5 Ways to Winterize Your Business

'Tis the season to be healthy, wealthy and wise. It's possible to focus on delivering solid results while also showing some seasonal spirit.
Christmas party

10 Tips for a Holiday Party Everybody Will Love That You Can Afford

No matter how small the company, the holidays are a time to celebrate, with maybe a little team building and brand building mixed in.
Online Advertising

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.
Storytelling

5 Secrets to Crafting the Perfect Startup Story

When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.
Growing a Business

To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches

You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.
Sales

What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.

By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.
Apple Pay

Weigh the Benefits and Headaches of Implementing Apple Pay, Then Go For It

No retailer needs more to do before holiday shopping gets frenzied but getting this mobile payment app working will be worth it.
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Hiring Sales Pros

Quit Relying on Your Intuition When Hiring Your Sales Team

There are reliable, objective means to determine who will succeed at sales, even if they've never sold anything and don't look as though they could.

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