Thought Leaders
Your 2015 Obamacare Planner
Complying is complicated. Feel less overwhelmed with these tips and insights.
Business Circle | Page 3
Building a Business
How to Know If Your Business Has Reached the Next Level
The first three levels of size are largely determined not by revenue or employees, but by you.
Building a Business
4 Ways Your Virtual Business Can Build Customer Confidence and Credibility
Just because you can't meet face-to-face with your customers, doesn't mean you can't build trust from a distance.
Building a Business
A Great Chief Marketing Officer Can Make All the Difference. Here’s How to Snag One.
Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
By Eric Siu
Online Presence
3 Social-Media Mistakes That Are Killing Interest in Your Company
While entrepreneurs launch social-media campaigns to help spread the word, their strategy can backfire -- causing more harm than good. Here are three things not to do.
By Ann Tran
Building a Business
Consider These 10 Strategies When Preparing to Grow Your Company
There are concrete steps you can take as your progress your startup to the next level.
By Ron Yekutiel
Marketing
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
By Hana Abaza
Marketing
If You Want to Land a TV Spot, Know It’s All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Building a Business
5 Ways to Winterize Your Business
'Tis the season to be healthy, wealthy and wise. It's possible to focus on delivering solid results while also showing some seasonal spirit.
By Marty Fukuda
Building a Business
10 Tips for a Holiday Party Everybody Will Love That You Can Afford
No matter how small the company, the holidays are a time to celebrate, with maybe a little team building and brand building mixed in.
By Matt Straz
Building a Business
How to Pick the Best Online Advertising Channel for Your Business
A law office needs to target its market differently than a business selling stuffed animals.
Building a Business
5 Secrets to Crafting the Perfect Startup Story
When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.
By Joanna Lord
Building a Business
To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches
You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.
Building a Business
What Are Your Sales Reps Telling Customers? Now You Can Figure It Out.
By utilizing software that tracks the content your team members utilize in sales, you can see who and what is performing best and develop better messages.
Business News
Weigh the Benefits and Headaches of Implementing Apple Pay, Then Go For It
No retailer needs more to do before holiday shopping gets frenzied but getting this mobile payment app working will be worth it.
By David Goldin
Building a Business
Quit Relying on Your Intuition When Hiring Your Sales Team
There are reliable, objective means to determine who will succeed at sales, even if they've never sold anything and don't look as though they could.
Building a Business
How to Get an Enormous User Base Without Spending a Dime on Marketing
It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
Marketing
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
By Toby Bottorf
Marketing
4 Essential Pieces of an Awesome Content-Marketing Strategy
To book awareness of your brand, look beyond your blog and create content in these hot formats.
Building a Business
The 5 Essentials of Choosing a Consultant
These outside advisers can create tremendous value for your business, but it's important the person your contract checks off these items.
Marketing
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Here are six strategies that companies must have in place to woo customers this holiday season.
By Puneet Mehta
Building a Business
Want Customers to Market Your Brand? Make Them Look Awesome.
Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
By Kai Sato
Building a Business
Don’t Let These 5 Excuses Stop You From Networking
Often, when it comes to building relationships, the same excuses surface repeatedly with entrepreneurs. Here is how to get past them.
By Paul Axtell
Marketing
How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend
The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Building a Business
3 Tactics for Dealing With the Stress of Running a Business
You don't have to get everything done, you just have to get everything important done. Now, sleep on it.
Tech
5 Apps That Never Forget Your Passwords and Require You to Remember Just One
The most common mistake people make with their online security is to have one password for everything but now you can do it safely.
Building a Business
Customer Experience Should Not Be the Job of Just One Person
Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.