Building a Business
5 Reasons to Refrain From Hiring Virtual Employees
Despite the growing popularity of telecommuting, having an all-remote work environment might absolutely kill a business.
Business Circle | Page 4
Building a Business
Pro Tip for Startups: Document Your Processes
Learn why documenting your processes is just as helpful for startups as it is for established businesses.
By Grant Davis
Marketing
The Last Thing You Want Your Customers to Do: Think
If you want to boost sales on your website, hold back product information from your visitors.
Building a Business
5 Ways Small Businesses Can Afford a Big-Time Trade Show
Trade shows are an opportunity for upstart companies to show their stuff and make vital connections but the cost of entry is steep.
By Kedma Ough
Online Presence
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Business Accounting
Are You Ready to Pitch Investors for Funding?
As many entrepreneurs know, securing funding for new business ventures can be a very difficult endeavor. So, when seeking funding for your company, make sure you are prepared.
By Stan Bril
Marketing
7 Ways to Know You’re Sending Marketing Emails to People Who Might Read Them
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
Building a Business
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising’s ‘Last Mile’
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Building a Business
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
A few simple changes to your website or copy can spur customers into buying your offerings.
By Eric Siu
Building a Business
5 Things Most People Forget About Local SEO
Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
By Neil Patel
Building a Business
5 Common Pitfalls That Ruin Businesses — and How to Avoid Them
Many businesses collapse as a result of common issues. Mitigate them before they do any real damage.
Building a Business
Generate Great PR on a Shoestring Budget With These 5 Tips
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
By Kathie Green
Marketing
3 Benefits of Meeting Face to Face
Even in the digital age, your most powerful sales tool may still be meeting in person.
Building a Business
Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers
A happy customer who comes back for more is, literally, money in the bank. Make their experience hassle free from beginning to end.
By Sam Madden
Marketing
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
By Matt Straz
Marketing
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Email remains the workhorse of online marketing but these steeds have been flogged much too long.
Tech
Is My Data Really Safe? Your Questions About Cloud-Based Storage, Answered.
One expert shares tips to ensure your data stays safe and secure in the cloud.
Thought Leaders
7 Tips to Get Your Team to Actually Listen to You
Whether you are giving a speech, a presentation, or simply running your business, there is no replacement for delivering your message in person and speaking from the heart.
Building a Business
6 Critical Steps to Succeeding in an Untapped Industry
Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
By Tim Maliyil
Entrepreneurs
Stress and Entrepreneurism: How to Deal With It
Since there's no realistic way to avoid stress for entrepreneurs, learning to live with and manage it is the key to survival.
Building a Business
3 Ways to Beat Referral Fatigue in Sales
While social networking sites have made the task of finding potential customers easier, be sure you're targeting the right people in the correct manner.
Building a Business
Surviving Fourth Quarter Madness — How to Handle the Year-End Sales Crunch
Many sellers push hard to close the year and ultimately come up short. But there are a couple ways to minimize fire drills.
By John Holland
Building a Business
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
By Kedma Ough
Marketing
You’ll Market Better and Be More Persuasive Knowing These 10 Brain Facts
Science is unlocking how we humans interpret the world and each other, giving rise to a new approach to sales with the fancy title 'neuromarketing.'
By Thai Nguyen
Business Operations & Logistics
4 Reasons Why Quality SEO Will Cost You, and Why It’s Worth It
Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.
Business Operations & Logistics
5 Ways Small Businesses Can Compete With Giants in SEO
Regardless of what industry you're in, you'll always have at least one competitor who has been around longer and has tried harder to build a web presence.
Marketing
5 Strategies to Instill Brand Loyalty in Today’s Young Customers
Capturing market share from established brands is not as difficult as you might think.
By Peter Gasca