Business Circle | Page 5

Business Operations & Logistics

5 Must-Use Tools for Brainstorming Company Names

Determining a business name in an uninspiring conference room or over a glass of wine, just isn't going to cut it. Here are a few tips on unlocking your creative juices – and finding a name you love.

By Alexandra Watkins

Building a Business

Earn Customer Trust and the Rest Will Follow

By Mike Laven

Marketing

The One-Question Shortcut to Identifying Your Niche Market

By Dixie Gillaspie

Business Accounting

7 Ways to Shift Your Perspective About the Dreaded ‘No’ in Sales

By Sherrie Campbell

Building a Business

The Secret to Building a Successful Startup? Finding the Right Team.

Entrepreneurs know the secret to success is hiring the right team to execute their vision. Here are five tips to keep in mind during the hiring process.

By Aaron Goodin

Business Branding

7 Steps to a New Image for Your Small Business Without Spending Much

A bit of color, tweak the logo, optimize for mobile and, voila! It's a fresh new look.

By John Boitnott

Building a Business

7 Common Customer Onboarding Mistakes to Avoid at All Costs

If your new customers slowly but surely drop your product, you may be failing to train them how to effectively use your product.

By Eric Siu

Building a Business

How to Best Utilize Your Positive Customer Feedback

To thrive in a competitive market, you must understand and highlight your company's strengths.

By Chuck Cohn

Online Presence

Got a Bad Yelp Review? Here’s How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.

By Laura Entis

Building a Business

Tis the Season to Be Savvy: 6 Ways to Optimize Brand Marketing

Get your brand marketing in the holiday spirit with these six tips.

By Erik Huberman

Building a Business

12 Critical Questions to Ask Before Pursuing a Business Idea

Ideas can come to easy to many entrepreneurs, but how do you know when to actually start up? Use this questionnaire.

By Mike Cooch

Business Accounting

The Golden Rule of Startup Capital: Don’t Waste Money

For ambitious entrepreneurs, keep this one rule in mind when preparing your pitch to investors.

By Peter Gasca

Thought Leaders

3 Tips to Keep Entrepreneurs Out of the Weeds

Business leaders should maintain strategic vision and leave tending to the details to their managers.

By Jesse Torres

Building a Business

7 Risks Every Entrepreneur Must Take

To start and support your own business, you'll have to put your career, personal finances and even your mental health at stake.

Building a Business

How to Make the Most of Your Business Mentorship

Knowing how to work with your mentor can make a huge difference in your success, so keep these seven tips in mind.

By Lewis Howes

Marketing

3 Fundamentals Learned the Hard Way About Generating PR for a Startup

You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.

By Vikas Lalwani

Building a Business

Fighting Trolls, Spammers and Troublemakers Online

Handle sharp criticism and protect your brand's reputation in these four ways.

By Jeffrey Hayzlett

Building a Business

4 Reasons Outsourcing Is No Longer a Dirty Word

Hiring freelancers and part-timers can be cost effective, efficient and less stressful that taking on full-time staff.

By Matt Keener

Building a Business

How to Charge Ahead While in a Holding Pattern

While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.

By Sarah Haselkorn

Building a Business

The 5 False Expectations That Could Destroy Big-Brand Partnerships

On the surface, startups and big-name brands are businesses with a similar overarching goal: to make money. But crack the exterior, and you'll find that's about all they have in common.

By Jason Kulpa

Building a Business

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.

By Christie Garton

Business News

The 25 Tools Every Entrepreneur Should Know About

If you're an entrepreneur and you want to become more efficient, productive, and successful, take a look at this list of tools

By Sujan Patel

Marketing

6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)

Before the deluge of activity, strategize about carriers and packaging. Then help your customers prepare for the rush season, too.

By Harry Whitehouse

Building a Business

6 Steps to Create an Effective BYOD Plan (Infographic)

Increase employees' productivity and protect your company's data with these tips for building a safe 'bring your own device' plan.

By Nina Zipkin

Thought Leaders

50 Tips for Starting Your Own Company

From the idea stage to bringing a product or service to market, a business launch encompasses myriad steps. Here's an overview of everything an entrepreneur should consider, from start to finish.

By John Rampton

Tech

Your Answer to Lackluster Customer and Employee Engagement: Add Fun.

Turning business processes into games -- the idea behind the trendy buzzword "gamification" -- encourages frequent participation and makes mundane tasks entertaining.

By Catherine Clifford

Building a Business

5 Things You Never Should Say to a Client

Navigate the minefield of customer relationships carefully. Each buyer brings a different personality and expectations to manage.

By Robert Tuchman

Thought Leaders

5 Ways to Help Build Your Integrity

Setting up a lifestyle of authenticity can affect everything on your horizon -- in your personal sphere as well as your family and business obligations.

By Alice Martin

Thought Leaders

12 Personality Traits That Make You a Rock-Star Boss (Infographic)

A team is only ever as powerful as its captain. If your staff seems to be drifting, then take a good hard look in the mirror.

By Catherine Clifford

Building a Business

‘Me-Commerce’ Is Here to Stay. Here’s How to Capitalize On It. (Infographic)

As the marketing onslaught proliferates, consumers -- more than anything -- want to feel like individuals.

By Geoff Weiss