Be sure to describe the consumer pain to be relieved by the enterprise and how big a wedge can be driven between what customers are willing to pay and the costs.
While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
If you are rejected, don't automatically assume it's your business plan that's the issue. It could be the firm's approach to its fund's investment cycle.
It's been a banner week for Zynga with its long-awaited IPO. But there was a time when its founder was criticized for proposing a free-gaming business model.