If you're looking to quantify the value of a brand before an acquisition, read these tips to determine the value of a brand and its equity in real dollar terms.
If you are thinking of becoming an entrepreneur by acquisition, keep these critical due diligence red flags in mind when trying to find the skeletons in the company closet.
At the beginning of 2020, John Berkowitz was determined to acquire a much bigger company, and it wasn't going well. Then the pandemic set in. But chaos worked in his favor.