Christmas | Page 5

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.

A company's holiday traditions should be more about mission-building than gift-giving or hall decking. Here's how you can use the holidays to build engagement with your team.

By strategizing this summer, you can be prepared for December's rush deliveries.

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.

Need ideas for your holiday wishlist? Wondering what to get your fellow entrepreneurs? Our gift guide has you covered.

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.

Don't let your business grind to a halt when your traditional selling period comes to a close.

How to design windows that will command attention and lure shoppers into your store.

Today's featured item from our Holiday Gift Guide is a conversation-starter made by The Man Registry.

The Esquire guy goes on a fact-finding mission to unearth the perfect words to accompany a hoist, whether it's to toast the accomplishments of employees or the tanking of a rival.

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.

There are a number of ways to keep the money coming in, even after your high season has passed. Think creatively, learn more about the needs of your customers, and test new ideas, even if they may seem a bit zany.

Thirty thoughtful employee gifts for small businesses on a budget.

Give your seasonal marketing a personal touch by hosting a special event.

As an employer, you see Christmas parties one of two ways: something you have to do or something you want to do. And the party you throw shows which you believe. I’ve been to both kinds. I’ve had the good food, I’ve had the bad food, I’ve shown up in jeans, I’ve shown up in […]

The Midwestern boy created the modern greeting-card industry, despite losing his first batch of Valentine's Day cards to fire--at a time when Christmas and Valentine's Day were the only card-giving holidays.

It takes a year-round effort to maximize profits in your peak season. Here are 4 principles to get you there.

Find out what smart tactics these entrepreneurs use to ensure the success of their seasonal businesses.

Sometimes it's a holiday; sometimes it's hell.

Not sure which holidays to offer employees off? Or how much sick time to give? Or what the government requires? This primer will help.