Christmas | Page 3

Building a Business

Can Your Product Fit into a Gift Box? Here’s a New Holiday Sales Idea.

Holiday markets around the country are getting bigger and bigger every year. Why? The gifts they sell are beautiful, and visitors are ready to buy.

By Joan Oleck

Marketing

To Maximize Holiday Sales Start Planning Your Marketing Early

By Eric Samson

Online Presence

Business Travel Awards 2016: Best Social Campaign

By Jeff Chu, Margaret Rhodes, Kate Rockwood, Stephanie Schomer

Building a Business

The 12 Days of Start-Up: An Entrepreneur Holiday Carol

By Jill Schiefelbein

Building a Business

6 Lessons Every Entrepreneur Can Learn From Santa

Santa Claus has run a thriving toy distribution business without a major rebrand for 1,800 years. He has to be doing a few things right.

By John Rampton

Entrepreneurs

How Holiday Traditions Big and Small Bind Us Together

Enjoy this annual time of family gatherings, work parties and hanging out with your kids in new pajamas on Christmas Eve.

By Jim Joseph

Marketing

Dissecting a Fad: How the Slinky, Mr. Potato Head and Pet Rock Became Crazy Popular

These iconic toys were conceived of by individual inventors and subsequently adored by kids everywhere.

By Catherine Clifford

Business News

10 Great Last-Minute Gift Ideas for Tech Lovers

For when the clock is running out, and you need a gift NOW.

By Emily Price

Marketing

International Holidays and Festivals Could Mean Big Business for Online Retailers

Traditional celebrations in Russia, China and Brazil are three largely unexplored -- and likely lucrative -- ecommerce markets.

By Oren Levy

Buying a Franchise

For This Franchisee, Every Day Is Christmas

Jason Paulk opened a Christmas Decor franchise so that he could run a business while keeping his jobs as a firefighter and paramedic.

By Carly Okyle

Entrepreneurs

5 Ways Entrepreneurs Can Ease the Inevitable Holiday Stress

Avoid letting the stress of business and the holidays soil your spirits this season.

By Peter Gasca

Business News

10 Gadgets That Make Great Gifts for Entrepreneurs

If you're looking for the perfect present for the boundary-pushing entrepreneur in your life, check out this list.

By Emily Price

Building a Business

What to Get Wine-Loving Clients and Friends for the Holidays

There are some great gift ideas out there for wine people these days.

By Tracy Byrnes

Building a Business

‘Shark Tank’ Recap: O’Leary Morphs From Grinch to Santa for a Christmas Entrepreneur

Last week's holiday-themed episode brought one company a lump of coal, and three others visions of sugar plums.

By Brian O'Connor

Building a Business

Charitable Gifts Don’t Have to Be Boring

Here's how a few companies are successfully touting fun gifts with purpose in 2015.

By Coppy Holzman

Business News

Houston Energy Company Gives $100,000 Bonuses to Each of Its 1,381 Employees

As the company aims to double in size every five years, it offers team members increasingly lofty incentives.

By Geoff Weiss

Building a Business

The Do’s and Don’ts of the Office Secret Santa

Secret Santa programs at Christmas can be great for morale. Try not to be a Grinch about them.

By Lisa Evans

Building a Business

Reduce Stress in Your Office This Holiday Season

Christmas stress invades offices and cubicles, causing productivity to plummet as employees' focus shifts from work to holiday happenings.

By Lisa Evans

Building a Business

The Etiquette of Exchanging Holiday Gifts in the Office

These seven tips will help you keep your workplace merry and bright this season.

By Jacqueline Whitmore

Marketing

Starbucks Couldn’t Buy Better PR Than the Red Cups Coverage. Here’s What We Can Learn From It.

The coffee company's latest campaign was a bold move, but they stuck to their core values while riding out the media storm.

By Scott Willyerd

Thought Leaders

7 Etiquette Tips for Sending Holiday Cards to Business Associates

Sending holiday cards to clients and business associates is an important recognition of the relationship but there is a lot you can get wrong.

By Jacqueline Whitmore

Online Presence

The 25 Best Social Media-Inspired Gifts

Ever thought of making Twitter cookies? How about serving your guests your favorite liquor in thumbs-up shot glasses? Oh yes you can this holiday season.

By Kim Garst

Entrepreneurs

The 13 ‘Must-Dos’ to Include on Your Holiday Checklist

'Don't eliminate Christmas' is just the start.

By Jonathan Segal

Marketing

3 Lessons from Starbucks’ Red Cup ‘Controversy’

The coffee giant new annual holiday design lit up the Internet -- for the wrong reasons.

By Peter Gasca

Building a Business

Why the Bloomingdale’s Ad Was an Inexcusable Marketing Mistake

The ad that was suggestive of rape was inexcusable. Bloomingdale's response wasn't much better.

By Sandi Krakowski

Marketing

The Secret to the Perfect Holiday Email Campaign

Christmas is coming, and now is the time to start preparing your email marketing efforts.

By Kaleigh Moore

Building a Business

‘Tis the Season: It’s Time to Get Mobile Ready for Christmas

A solid mobile strategy could turn this holiday season to a sales launchpad for your brand and is the single most important thing your marketing team should be doing right now.

By Gilad Bechar