It can count your steps, measure your happiness, warn you when you are about the fall asleep, and quite possibly let you charge a latte. The possibilities are really endless.
While ingenuity comes in many forms across the world, it invariably starts with understanding the changing business climate and questioning boundaries at home and abroad.
Here's how one marketing and advertising agency has proved that knowing who to partner with is just as important as who you know in the business world.
Here are a few tips to help foster a constructive collaboration between the engineering and business teams at your startup, one where they actually support each other in building and promoting fantastic products.