Finding a good marketing company is a project in its own right. Many professionals have stories about sky-high promises that go unfulfilled. But what if the problem runs deeper than poor performance?
Whether you are a startup or a large, established company, if you are developing creative work, copyright protection can be an important part of your overall IP strategy.
Whether you're protecting your product or protecting your company from infringing on someone else's, you must factor precautions into any product strategy.
From a business perspective, intellectual property doesn't seem like such a massive thing to consider. Ideas have value, and protecting that value is typically done by registering the right to use the idea for profit. We can quickly see how profitable ideas can be, with some intellectual property rights cases setting for multiple millions in damages.
In the age of the internet and social media, it's easier than ever for people to steal intellectual property -- intentionally or unintentionally. The trick is knowing how to combat it when it happens to you.