Email Marketing | Page 8

How can a company personalize experiences for customers, even as its customer base continues to grow?

It's not magic; it's just math.

Learning what works when you have little money will make you unstoppable after you have some bucks to spend.

Most nonprofits aren't taking full advantage of one of the most powerful (and cost-efficient) tools in their fundraising playbook.

Traditional marketing practices tend to use a lot of paper. This Earth Day, consider how you can make operations more sustainable with digital communications.

Without a good subject line, the content of the email doesn't matter.

Know those ads that follow you around after you've looked at shoes? You need those. (The ads and the shoes.)

Success as an internet marketer requires constant appraisal of trends and vigilance for what isn't working any longer.

The two most important things to keep in mind when it comes to cold email: persistence and personalization.

Think it through from the POV of your prospects. Visualizing how much of it they are actually going to view tells your exactly where to focus your efforts. Fire off some boilerplate with just a name change? Game over.

Focus on what your audience is thinking, not what your competitors are doing.

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.

Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.

If you build a list of folks who want to receive your emails, you'll avoid spam filters and stay top-of-mind with your prospects.

It is an oldie but a goodie.

The greater the value you give customers, the more they will trust you with their email addresses.

With shrewd tactics smaller businesses can stay competitive with their largest competitors, no matter how much they are outspent.

Freelancers work hard for their money. Entrepreneurs work hard to set up systems that make them money.

To be profitable, you have to shake the bad business practices.

Sometimes it's okay, actually more than okay, that your copy writing doesn't sound like it's from a cheesy sales robot.

Further your career with crucial skills you can learn sitting right at your computer.