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Marketing

Netflix Shows Are Entertaining Enough, But It’s the Digital Marketing That’s Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.

By John Boitnott

Marketing

5 Ways Email Marketing Can Help Boost Ranking In a Hurry

By Syed Balkhi

Marketing

Here’s the Trick to Writing Blog Posts People Genuinely Want to Read

By Brendan M. Egan

Marketing

Hitting the Marketing Email Sweet Spot With Millennials (Infographic)

By Rose Leadem

Side Hustle

5 Ways to Grow Your Side Hustle Into a Full-Time Income

If you're making a couple of bucks on the side you are much closer to a real business than you might realize.

By R.L. Adams

Marketing

7 Dreadful Marketing Mistakes to Avoid in 2018

Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy.

By Reshu Rathi

Online Presence

5 Daily Email Newsletters That Will Make You Eager to Check Your Inbox

Email newsletters are being reinvented by millennials who don't dismiss the medium as old-fashioned.

By Deep Patel

Marketing

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

Content-marketing is the most powerful engine driving sales, but few businesses have a plan.

By Victor G. Snyder

Marketing

6 Out-of-the-Box Ideas to Keep Your Email Marketing Fresh

Email marketing is a grind but remains the best way to engage customers -- if you keep it fresh.

By Reshu Rathi

Marketing

How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.

Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.

By John Orlando

Marketing

5 Emails to Schedule Now for Maximum Productivity

Time is money.

By Aaron Agius

Marketing

How to Increase Customer Lifetime Value And Boost Profits

It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.

By Susan Gunelius

Building a Business

Steal These 4 Proven Customer-Retention Strategies

Top ecommerce businesses thrive because they successfully cultivate repeat clients

By Syed Balkhi

Online Presence

The 5 Biggest Mistakes Marketers Make Using LinkedIn’s InMail

Investing a little time for refining your InMail B2B email marketing campaign is likely to produce a worthwhile return.

By Aaron Agius

Marketing

7 Digital Marketing Strategies for Franchises (Infographic)

Here's how to use the power of search, social media, email and more to increase your visibility.

By Emily Conklin

Marketing

The Influential Executive’s Guide to Email Marketing

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.

By Josh Steimle

Marketing

How We Built a Million-Person Email List in a Year

Building your list is not a black box but rather an achievable, repeatable and scalable process -- here's how we did it.

By Colin Darretta

Building a Business

More Emails, More Sales? The Surprising Argument For Aggressive Email Marketing.

Don't worry about annoying your customers. The data says they don't hate email.

By Lissa Harris

Building a Business

Five Ways to Effectively Optimize Your Business Operations

Tweaking and enhancing routine operations creates more time for strategy while driving down overhead.

By Rocco Baldassarre

Marketing

Why You Don’t Need an Email List to Start a Business

An email list is important, but it's not necessary to start.

By Nathan Resnick

Marketing

How to Ace This Year’s Back-to-School Email Marketing Campaign: A Study Guide

Back-to-school is the second biggest retail event of the year.

By EJ McGowan

Marketing

10 Marketing Strategies to Fuel Your Business Growth

You need more than one strategy. You need a strategy for every opportunity.

By R.L. Adams

Marketing

3 Simple Tricks to Explode Your Sales Email Open Rates

Think like your prospect, be personal, track everything.

By Marc Wayshak

Marketing

Don’t Let These 2 Myths Block Your Email Marketing Success

Your job is finding the people who want to hear from you.

By Brian T. Edmondson, Esq.

Marketing

5 Ways to Build an Audience for Your Blog and 10 Ways to Make Money Once You Have

To succeed as a blogger you must be diligent, methodical and have something to say people are interested in hearing.

By R.L. Adams

Marketing

12 Reasons Why Your Emails Aren’t Driving Business

With the numerous methods out there to increase your conversions on email, choose one! It will bolster your business.

By AJ Agrawal

Entrepreneurs

Dick Tracy Tech: 5 Ways to Automate Your Business

What was once sci-fi technology is available off-the-shelf to drive down costs and fatten the bottom line.

By Brian T. Edmondson, Esq.

Marketing

Which Marketing Communications Model Should You Choose?

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.

By Susan Gunelius

Marketing

8 Mistakes Business Owners Make Creating Their ‘About Us’ Page

Be ready to tell your story to the people curious to hear it.

By John Rampton

Marketing

Don’t Bother Creating a New Product If You Won’t Create a Plan for Selling It

A good idea with mediocre marketing is how businesses go broke.

By Kimanzi Constable