'Don't leave the newbie hanging after they show up,' says Rachel Book of Fidelity Investments. 'Check in often, and ensure they can bring their real self to the office.'
Sure, you want your employees to work hard, but what happens when they buy into the mentality of grinding until they drop? Rather than laud your team's workaholics, promote balance to get better -- not more -- work.
Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.
For entrepreneurs looking to add a fresh face, post-holiday turnover can be a blessing. But for the rest, it's a challenge that comes at precisely the wrong time.
How you outsource your services can have a major impact on your marketing department and your entire company, so educate yourself about the pros and cons.