Investors, customers, even employees become enthusiastic when your company garners visibility in the media. And it doesn't take an expensive PR firm to get it, either.
For entrepreneurs looking to add a fresh face, post-holiday turnover can be a blessing. But for the rest, it's a challenge that comes at precisely the wrong time.
How you outsource your services can have a major impact on your marketing department and your entire company, so educate yourself about the pros and cons.
What you, as employer, make happen during the interviewing process and subsequent onboarding, can make the difference between a winning hire and a losing one.