Entrepreneurs may start out acknowledging their vulnerabilities but then quickly fall into image management. Here are ways for business leaders to be authentic and cultivate the best from staff.
The co-founder of Facebook and editor-in-chief of The New Republic pays attention to how users are responding to a product, and then tweaks accordingly.
The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
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