Internet Marketing
Marketing
How to Tweet With Purpose
Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Marketing
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Marketing
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Marketing
4 Steps to Creating Buzz on a Shoestring Budget
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Entrepreneurs
How to Humanize Your Brand and Build Social-Media Buzz
When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
Starting a Business
Get Creative with Social Media: How to Make it Work for You
Social media marketing is a great way to network and share information.
