Logos - Page: 4
American Eagle, Aeropostale Abandon Logos as They Look for Edge
The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.
10 Questions to Ask When Designing Your Company's Logo
Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.
Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery
'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.
Protect Your Business Name: Tips on How to Secure a Trademark (Infographic)
By registering your business name and logo with the United States Patent and Trademark office, you can legally protect your brand.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Retailers are tricky. When they play to our senses, they smell money.
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Let's play a game: Find the clever, cool and strange things companies build into their logos.
Playboy CEO: Nudity Could Completely Vanish From the Brand
How Scott Flanders is cleaning up an aging American empire by leaning on its legacy and pushing its digital potential.
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.