Marketing

New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice
Advertising

New York City Dermatologist Who Pioneered Subway Advertising Has Shuttered His Practice

Garish ads starring Dr. Jonathan Zizmor offering acne anecdotes, laser peels and tattoo removal procedures will be no more.
Geoff Weiss
3 Marketing Lessons I Learned From My Digitally Native Kids
Digital Marketing

3 Marketing Lessons I Learned From My Digitally Native Kids

When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally.
Sean Foster
This Startup Aims to Save Brands From Marketing Disasters
Project Grow

This Startup Aims to Save Brands From Marketing Disasters

Springleap, which won a recent Techstars pitch night, aims to provides companies with actionable advice from its paid network of marketing and advertising professionals. As it struggles to gain traction, its founder looks forward to a new seed round.
Laura Entis
If You Don't Know 'UX' You're Overdue to Learn About It
User Experience

If You Don't Know 'UX' You're Overdue to Learn About It

Brick-and-mortar businesses all have a distinct feel built around the customer experience. User experience is the same idea but for your website.
Derek Newton
5 Steps to Building a Pop-Up Email Strategy That Won't Annoy Readers
Email Marketing

5 Steps to Building a Pop-Up Email Strategy That Won't Annoy Readers

To build a large email list, you must create a strong call to action on your website.
Alex Bashinsky
4 Trends That Will Shape Marketing in 2016
Online Marketing

4 Trends That Will Shape Marketing in 2016

Marketers are likely to get better at using the piles of customer data available and new tools will help them adjust to how customers interact with brands online.
Chris Lucas
7 Online Marketing Ingredients You Can't Ignore in 2016
Online Marketing

7 Online Marketing Ingredients You Can't Ignore in 2016

Mobile-only Internet users now exceed desktop-only Internet users. What are you doing about that?
Jonathan Long
This Franchisee's Business Has Taken Flight, But Not in an Ordinary Way
Franchise Players

This Franchisee's Business Has Taken Flight, But Not in an Ordinary Way

Bob Minkert was enthralled that a hot-air balloon could be used to promote his Mr. Electric franchise. So he went out and bought one.
Entrepreneur Staff
The Online Marketing Myth That Hooks Every New Entrepreneur
Online Marketing

The Online Marketing Myth That Hooks Every New Entrepreneur

The cold, hard truth is that marketing is imprecise and less than predictable, and entrepreneurs have to accept that.
Jayson DeMers
5 Digital-Marketing Tactics to Ditch in 2016
Digital Marketing

5 Digital-Marketing Tactics to Ditch in 2016

Planning to never update your desktop-only accessible website and continue to avoid Facebook for fear of negative comments in 2016? Really?
Matt Walker
What's Next in Mobile Advertising? 6 Trends for the New Year.
Mobile Advertising

What's Next in Mobile Advertising? 6 Trends for the New Year.

Key industry executives weigh in on what trends will shape the mobile marketing landscape in 2016.
Carly Okyle
From Power Breakfast to Power Beauty: How Extremely Busy Clients Inspired a Style Mogul
You've Arrived

From Power Breakfast to Power Beauty: How Extremely Busy Clients Inspired a Style Mogul

Anticipating your market's needs is key for any business -- especially an upscale salon on New York City's Upper East Side.
Tanya Benedicto Klich
'Shark Tank' Update: The Mensch Is Off the Bench
Shark Tank

'Shark Tank' Update: The Mensch Is Off the Bench

A Hanukkah doll has grown with the help of two very different sharks.
Brian O'Connor
Pro Tips for Hitting the Pricing Nail on the Head
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Robert W. Bly
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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