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Marketing

Lead Generation

How to Turn Your Leads Into Profitable Relationships

Quality trumps quantity when it comes to lead generation. Whatever the size of your business, growing your customer base is what creates success.
Social Media Marketing

The Key to Startup Visibility: Let Customers Do the Work for You

Viral content, reviews and testimonials and loyalty programs all cut down your workload and costs, and that's a good thing, right?
Marketing

The Quick Guide to Using Snapchat for Business in 2016

This fun photo and video app that millions use daily can drive those users straight to your business.
Call to Action

How to Create a Compelling Call to Action

If your content doesn't include an irresistible call to action, you are leaving a lot of money on the table.
Marketing Strategies

Get the Most Out of Your Marketing Agency in 5 Ways

Hiring a marketing agency is an exciting experience for a business, but don't get overzealous.
Take It From The Pros

7 Inconvenient Truths About Content Marketing

The competition is enormous -- and so is the level of noise you have to get over just to be seen and heard by potential customers.
Small Businesses

It's 2016, But Nearly Half of U.S. Small Businesses Still Don't Have a Website

Cost and perceived irrelevance were the most common reasons for the lack of an online presence, according to a survey of more than 350 small businesses.
Visualization

Why a Visual Is Worth a Thousand Words

Visuals, graphics and charts can concentrate and present information in a way that sticks.
Pitches

Pitch Switch: Changing Sales Tactics Made This Reservation App Appealing to Restaurants

Greg Hong learned to hone his sales pitch over drinks. Save yourself the money and learn from his story.
Online Marketing

What You Need to Know Before Hiring an Online Marketing Agency

Make sure you trust that your agency has your brand's best interest in mind.
Marketing

A 6-Step Copywriting Formula That Could Boost Your Sales Big-Time

Learn to paint a verbal picture with your copy, and don't be afraid to ask for what you want: a sale.
Marketing

The Real Reason Most Marketing Fails

Every business is different. Except for how they botch their marketing.
Trade Shows

7 'To-Do's' for Your Trade-Show Checklist

Get those logo flash drives ready. It's showtime!
Take It From The Pros

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Eight years after launching, the online healthcare marketplace unveils its first top-to-bottom rebrand.