Marketing

Marketing

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
On-Demand

Vertical Is on the Horizon of the On-Demand Economy

The visible on-demand boom signals a shift from horizontal business models to vertical marketplaces. Here's what lies ahead in the 'age of vertical.'
SaaS

How to Market Your SaaS Business

Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
Email Marketing

3 Email Marketing Tactics You Need Most

Want your email marketing campaigns to be more successful? Use these simple tips.
Influencers

5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'

Chart your social media course and reap the rewards of becoming an influencer.
Ready to Launch

Build Your Platform, Your Audience and Your Business with Content Marketing

Learn how to create a content marketing strategy, develop a platform, and deliver and monetize your content.
Google

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Thought Leadership

5 Dos and Don'ts of Thought Leadership Marketing

Providing genuine value to your customers without even a hint of self-promotion. This novel concept could put you and your business on the map.
Marketing Strategies

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
SEO

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Rebranding

How to Rebrand With Customer Perceptions in Mind

When a company's aspirational self-perception misaligns with the market's, rebranding rarely lands as intended. That can be flat-out embarrassing.
Mobile Marketing

How the Future of Mobile Search Is Unfolding This Year and Beyond

"Mobile First" is about meeting the mobile customers at every point of their journey.
Content Marketing

Why Real-Life Results Don't Meet Buyer Persona Expectations

All your content should be designed to drive certain behaviors in your audience.
Website Optimization

3 Tricks to Increase Your Online Business's Value

Pay attention to these three issues and watch your website's value grow.
Customer Loyalty

Dear Uber: Reward Your Loyal Customers

I love the ride-sharing company, but it doesn't seem to love me back. So, don't be like Uber; acknowledge and reward your loyal customers.
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