Marketing
Public Relations Has Become Machine Relations — Most Founders Have No Idea What This Means
AI now decides whether your earned media gets surfaced, cited or ignored. Here is why founders need to rethink PR strategy right now.
Marketing
Building a Business
Why Founders Need to Build Trust Before They Can Monetize Attention
A concise founder-focused article arguing that while attention and virality can be engineered, long-term business value comes from protecting audience trust through disciplined monetization decisions and a clear "Trust Stack" filter.
Building a Business
Changing This One Marketing Question Helped Her Build a Business That’s Thrived for Over Three Decades
Julia Huang is the founder and CEO Intertrend Communications, which prides itself on being “the Most Award-Winning Result Driven Asian American Advertising Agency.” The company was launched in 1991, “before ‘multicultural marketing‘ was even considered a serious growth category,” Huang told Entrepreneur. Here she breaks down the launch and growth of her company, and how […]
By Dan Bova
Marketing
Why Is Everyone Clicking on ‘Ugly’ Content? The Answer Might Surprise You
Low-effort, authentic content is outperforming polished ads — and there's a big reason why.
By Murali Nethi
Marketing
3 Marketing Tactics That Cut Through the Noise in an AI-Saturated World
AI may be changing marketing fast, but after 28 years in business and hitting an all-time high in leads last year, here's what still wins customers.
By Joy Gendusa
Marketing
What ChatGPT Is Actually Doing When It Recommends Brands — and How to Get Included
When AI recommends a brand, it's drawing on the same trust signals your most diligent buyers have always used. Understanding that changes everything about how you build visibility.
Marketing
AI Is Driving Customer Acquisition Costs Through the Roof. Here’s How to Get Around It.
AI has unexpectedly increased the cost of acquiring new leads. Here's how we've shifted our strategy to protect ourselves.
By Mike Feazel
Marketing
AI Can Supercharge Your Marketing — But Only If You Get This 1 Thing Right First
AI is making it easier than ever to create content, but without a clear strategy, more output can lead to weaker results.
By Jessica Wong
Marketing
Still Betting Your Business on Hype? Why Serious Ecommerce Owners Are Focusing on Stability First
Ecommerce is undergoing a strategic shift: Entrepreneurs are moving away from hype-driven growth toward operational stability. Here's why it's the new competitive advantage.
Marketing
Free Webinar | May 20: Get Big Marketing Results With a Small Budget
Join 5x entrepreneur Ramon Ray for a live, practical workshop on how to generate real visibility, credibility and sales without overspending.
Building a Business
This Dad’s ‘Horrible’ Smelling Bachelor Pad Inspired His Business. It Hit $12K a Month Fast — Now On Track for $100M a Year.
Scott Dancy's friend gave him a game-changing solution — and it led to a business.
By Amanda Breen
Building a Business
Free Webinar | May 18: How To Build Sales Decks That Move Minds, Hearts and Money
Is your sales pitch struggling to drive action? Join our free workshop to learn a simple, repeatable framework for building presentations that create tension, deliver clarity, spark emotion and drive results.
Side Hustle
This 34-Year-Old’s $5K-a-Month Side Hustle Started With a Family Tradition — Now It’s On Track for $100K in Its First Year: ‘Not Just a Product, It’s a Legacy’
Chanya (Bella) Laosrimongkol was no stranger to starting a business.
By Amanda Breen
Building a Business
Your Marketing Team Is Doing Everything Right — But the Results Aren’t Adding Up. Here’s Why.
B2B marketing teams are generating more PR coverage, more content and more data than ever. But activity without alignment is just noise.
Business Ideas
Your Business Already Has the Most Valuable AI Asset — You Just Haven’t Extracted It Yet
Most entrepreneurs are focused on improving prompts, but the real advantage lies in the unspoken knowledge they already have — this article shows how to surface it and start using AI more strategically.
Entrepreneurs
From Daymond John to Billion‑Dollar Startups — How This Media Strategist Turns Founders Into Headlines
Zach Rosenfield, president and CEO of RMG, shares his playbook for getting maximum results from your PR efforts.
By Dan Bova
Building a Business
This Senior Couple Started a Business to Stop Snoring. Their Ad Was ‘Too Pornographic’ — Then They Hit $250K in Monthly Sales: ‘It’s Lunacy’
Lloyd and Sue Ecker went all the way back to 1888 to find a snoring solution.
By Amanda Breen
Marketing
Forget Follower Counts — If Your Audience Isn’t Interacting, Your Brand Is Just an Expensive Illusion
It's time to stop obsessing over vanity metrics and start measuring what truly indicates brand health.
By Tonia Ryan
Building a Business
This Anonymous Posting Strategy Helped Him Build a Big Following — and Led to Investors and Partners Finding Him First
Ryan Feghali started posting under a fake name just to think out loud. It ended up becoming one of his most valuable business assets.
Marketing
5 Mistakes That Are Quietly Destroying Your AI Visibility
Generative engine optimization isn't just about what to do — it's mostly about what not to do.
By Simon Moser
Marketing
Building a Power Network? How Rushing Business Relationships Quietly Accelerates Your Startup’s Failure
Networking is not merely a sprint to collect business cards and make quick connections; rather, it requires patience, perseverance and the cultivation of genuine relationships.
By Ivan Misner
Side Hustle
His Harvard Dorm Room Side Hustle Started With a ‘Simple Frustration.’ Now It’s Speeding Toward $500,000 in Sales in Its First Year.
28-year-old Brian Youngblood was tired of throwing away half-eaten tubs of hummus.
By Amanda Breen
Building a Business
His Business Sells a Nostalgic Childhood Hobby That Gets Kids Off Screens. It’s On Track for $12 Million This Year: ‘Absolutely Life-Changing.’
Andy Loveland didn't want to raise his kids on screens. His business offers a solution.
By Amanda Breen
Marketing
How to Choose a PR Firm in the Age of AI — and What Most Companies Get Wrong
The criteria most companies use to hire a PR firm were built for a media landscape that no longer exists. Here's what actually matters now.
Marketing
Everyone Can Build a Product Now — the Real Advantage Is Getting People to Care About Yours. Here’s How.
The barrier to building a product has collapsed. The new bottleneck — the one most founders discover too late — is distribution.
Marketing
Why Smart Brands Are Ditching Content Overload for Education-Led Marketing
In an era of content overload, the brands that stand out are the ones that help customers learn, solve problems and make better decisions.
By Kim Lawton
Marketing
Most Founders Ignore This Hidden Advantage in the Age of AI
When we hear a story that reflects truth, struggle and resilience, something in us activates. We don't just understand it. We feel it.