Marketing

Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
Take It From The Pros

Where Should You Spend Your Ad Budget?

Jordan Zimmerman, founder of Zimmerman Advertising, explains the trends that are shaping the media environment.
Sales

A 4-Step Process for Selling Your Sales Team on Your Product

When sales are slow and the team worries you're charging too much, it's time for them fall in love with the product all over again.
Events

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Run a Better Business

Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)

Why can't sales and marketing just get along? Here are three tips to help them get on the same page.
Content Marketing

7 Steps to Gain $46,000 of Online Promotion for Under $230

Get the most bang for only a few bucks using these free (or inexpensive) platforms for content marketing.
worth-knowing

8 Reasons Why Your Marketing Sucks

Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.
Books

How to Use Webinars to Promote Your Book

If done correctly, webinars can be a cost-effective solution to publicize a book.
Mobile Strategy

How Shrewd Mobile Referral Programs Accelerate Customer Acquisition

The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
Take It From The Pros

3 Ways to Use Videos to Get Personal and Score More Business

People tend to buy from those they trust, and by focusing on creating a personal relationship with your customers, you'll sidestep the widespread culture of distrust.
Marketing

5 Rules for Stand-Out Marketing Campaigns

These steps helped an old company achieve record growth, and they can help your business too.
worth-knowing

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Marketing

10 Tips Marketers Can Learn From the Travel Industry

Personalized marketing is all the rage in travel; maybe it should be for your business, too?
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