Marketing

Facebook Explains Why Organic Reach Is Dying
Facebook Marketing

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.
Laura Entis
To Boost App Downloads, Boost Traditional Marketing Efforts
60 Second Solutions

To Boost App Downloads, Boost Traditional Marketing Efforts

Think outside the app store to get users excited about your mobile tool.
Entrepreneur Staff
Product Placement

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pattie Simone
Pinterest Now Offering Promoted Pins for All Businesses
Pinterest

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Wendy Frink
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
Make More Happen

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Catherine Clifford
Best Practices for Businesses Using Facebook
Make More Happen

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Geoff Weiss
Enlist Twitter for Crowdfunding Success
Crowdfunding

Enlist Twitter for Crowdfunding Success

Those 140-character posts are perfect for driving traffic to your campaign because of their reach and speed in sharing news.
Kendall Almerico
Social Media

Ever Wish You Could Decipher Social-Media Snark? So Does the Secret Service.

The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.
Nina Zipkin
Social Media Marketing

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.
Nina Zipkin
Overwhelmed by Email and Social Mentions? This Tool Tames Both.
National Small Business Week

Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
Kim Lachance Shandrow
How to Turn Haters Into Raving Customers
Make More Happen

How to Turn Haters Into Raving Customers

In this podcast, Lewis Howes chats with millionaire Timothy Sykes about how we can cultivate loyal customers and make a ton of money.
Lewis Howes
3 Reasons Startup Marketing Stalls
Marketing Edge

3 Reasons Startup Marketing Stalls

Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
Anita Newton
The 7 Principles of Launching a Super Successful Blog
Marketing

The 7 Principles of Launching a Super Successful Blog

Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
Eric Siu
10 Marketing Tricks From the Pros
Marketing

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.
Mike Templeman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.