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Marketing

Social Media

7 Cool Social Apps That Are Changing the Way We See Ourselves

There is much more to social media than Facebook and Twitter.
Mobile Advertising

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Marketing

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
Tools

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
Networking

5 Steps to Working a Holiday Party Like Santa

Don't worry about whatever work you left undone to race out to the event. You're about to ace this networking opportunity -- that is, if you read these jolly tips.
Linkedin

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Customer Loyalty

Simple Ways to Master Technology and Create True Fans

How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
Crisis Management

7 Crisis Lessons From 'The Hunger Games'

The dystopian series provides ample social commentary. In addition, we can learn a lot about crisis communications from the 'girl on fire.'
Social Media Marketing

7 Basic Social-Media Tips to Set Your Marketing Right

Here's how to take your social-media marketing to the next level.
Email Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
Inventions

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Charity

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Facebook

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
Business Ideas

Why Your Business Idea Should Sell Itself

Come up with a winning proposition that others will like. But remember that good concepts invite copycats.
YouTube

'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube

The viral video caused YouTube to upgrade its video-sharing platform. Here's how.