Marketing

Most Essential Social Media Tools
Take It From The Pros

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use.
Scott Levy
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
Take It From The Pros

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
How Steve Jobs Blew Up the Rules of Branding
Take It From The Pros

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
17 Logos We Love
Take It From The Pros

17 Logos We Love

Brand identity in its purest form.
The Top Brands in Food Service, Hotels, Retail and More
Branding 2014

The Top Brands in Food Service, Hotels, Retail and More

These brands took the No. 1 spot in various categories. Here's why.
The 120 Most Trusted Brands
Take It From The Pros

The 120 Most Trusted Brands

We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
Your Sneak Peak at the Future of Infographic Marketing
Infographics

Your Sneak Peak at the Future of Infographic Marketing

Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
Jonathan Long
What Day of The Week Will Your Company Be Mentioned Most? (Infographic)
Social Media

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

A company analyzed one billion online company references to answer some of your burning questions.
Clément Delangue
Did Google Kill Social-Media Marketing?
Social Media Marketing

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
Want to Avoid People? There's An App for That.
Social Media

Want to Avoid People? There's An App for That.

Cloak, which lets you locate your friends, enemies or frenemies, is the latest app making a splash.
Wendy Frink
Pinterest Ads Are Coming and They're Going to Be Expensive
Pinterest

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Laura Entis
The Underrated Marketing Machine Entrepreneurs Should Be Using
Take It From The Pros

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
Jeff Davis
So, You Got Yourself a Twitter Handle. Now What?
Twitter

So, You Got Yourself a Twitter Handle. Now What?

It's a no brainer: You have a business and you've created an account for it on Twitter. But what if you don't know a tweet from a snap?
Wendy Frink
What Does the Color of Your Logo Say About Your Business? (Infographic)
Take It From The Pros

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Kate Taylor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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