Marketing

How to Make the Most of Your Brand's Social Media Content
Social Media

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
Scott Levy
Twitter Testing 'Nearby' Service to Show Users Local Tweets
Technology

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Benjamin Kabin
Boost App Sales by Making the Most of the Holidays
Technology

Boost App Sales by Making the Most of the Holidays

Steps developers can take to take advantage of high rates of new device activations.
Rahul Varshneya
Marketing

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Rebekah Epstein
5 Social Media Predictions for 2014
Marketing

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Rick Mulready
Cringe-Worthy Jargon That Should Be Retired Before 2014
Marketing

Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Surprise: Beyoncé Drops New Album With No Warning Whatsoever
Marketing

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Nina Zipkin
How 2014 Will Be The Year To Monetize Big Data
Growth Strategies

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Lisbeth McNabb
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do
Growth Strategies

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
Catherine Clifford
How to Get Influencers to Help You
Marketing

How to Get Influencers to Help You

Three tips to reach out to successful people and ask for their recommendations.
Stephen Key
How WestJet Won Christmas With the Best Publicity Stunt Ever
Marketing

How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
Ray Hennessey
How to Fix Your Website If You Violate Google's Quality Guidelines
Marketing

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.
How to Advertise Your YouTube Videos
Marketing

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Jason R. Rich
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations
Inspiring Your Team

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Melanie Spring
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.