Marketing

Keep Up on Social Media With These 5 Tools for Savvy Businesses
Marketing

Keep Up on Social Media With These 5 Tools for Savvy Businesses

These tools can save your business time, improve quality, increase interactions and help achieve your overall business goals.
Brian Honigman
Poll: What Was Your Favorite Super Bowl Commercial?
Marketing

Poll: What Was Your Favorite Super Bowl Commercial?

Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
Kate Taylor
Famed Photographer Predicts the Death of the 'Selfie'
Marketing

Famed Photographer Predicts the Death of the 'Selfie'

The 'selfie' fad may appear to be gaining steam, but legendary '60s photographer David Bailey gives it a 6-month shelf life.
Laura Entis
Budweiser's Puppies Win the Super Bowl Commercial Game
Marketing

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Kate Taylor
All Content Isn't Created Equal: Tips For Making Yours Top-Notch
Marketing

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
Eric Siu
A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch
Marketing

A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch

Gwen Dean is leaving her full-time job as a machine engineer to follow her dream of being a full-time puppeteer. And she delivered the message to her boss in the form of a Super Bowl commercial.
Catherine Clifford
What You Could Learn From Budweiser's Heart-Melting Ad
Marketing

What You Could Learn From Budweiser's Heart-Melting Ad

The beer company has been on a roll. Here's how you can apply its success to your marketing.
Marc Wayshak
The Rise of 'Nudge' Advertising
Marketing

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Laura Entis
How You Give Back Provides Purpose to Your Personal Brand
Marketing

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Jim Joseph
Building Your Brand's Warmth and Competence
Marketing

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Ray Hennessey
Marketing

Delta (And We) Aren't Afraid to Love the 1980s

Alf, Devo and side ponytails: A new in-flight safety video is so rad, we want to be gagged with a spoon.
Ray Hennessey
These Fashion Startups Want to Declutter Your Closet
Marketing

These Fashion Startups Want to Declutter Your Closet

A look at three businesses that are reprogramming you to shop smarter.
Tanya Benedicto Klich
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie
Marketing

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
Catherine Clifford
Do You Stand by Your Brand? It's Time for an Audit.
Marketing

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Les Kollegian
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.