Marketing

Marketing

Hello, 'Waffogato': Has the Cronut-Creator Gone Too Far for PR?

Pastry chef Dominique Ansel may have turned out one too many buzz-friendly mashups to be taken seriously.
Facebook

Mark Zuckerberg Gets Waxed (Don't Worry. It's Not What You Think.)

A wax statue of the tech tycoon is available for selfies at Madame Tussauds in San Francisco.
Take It From The Pros

Leading Logos for Brand Inspiration: A Look at Emerging Images

We asked for your favorite company logo – any company logo. The results are in. Check out the Top Logos of 2014: Reader's Edition.
Pay-Per-Click

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Take It From The Pros

The Secrets to Building a Powerful Personal Brand

In this Google Hangout, we'll discuss all there is to know about personal branding -- from simple ways to build up your identity to what to avoid and how to stand out.
Facebook Marketing

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
Research

Meet the Algorithm That Can Predict Your Photo's Popularity Before You Post It

Researchers at MIT have created a popularity prediction algorithm for photos. Unsurprisingly, bikini photos attract more eyeballs than those featuring plungers.
Social Media Marketing

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Websites

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
Image

Creating Shareable Visuals is Easy With These 7 Online Design Tools

We all know that when it comes to consuming content, text alone no longer makes the cut. Here are seven tools to jazz up your message.
Social Media

It's All About #LameOfficeHolidays

People are taking to Twitter with their own holidays.
Social Media

Avoid These Social Media Dead Zones

Here are the worst times to post to the different channels.
Loyalty Programs

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

One of the easiest ways to turn customers into loyal followers is to show them that you care.
Content Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
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