Marketing

Take It From The Pros

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his pr...
Marketing

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
Social Media

3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter

Our fearless editorial leader has been named among the smartest women on the popular social-media site.
Take It From The Pros

Should I Create One or Two Websites for My Business?

One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
Marketing

Past, Present and Future of Customer Payments (Infographic)

From bartering to bitcoins, this fun graphic takes a look at the long evolution of how customers pay for what they want.
Marketing

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
worth-knowing

How to Avoid Every Entrepreneur's Worst Enemy

Get too comfortable where you're at in life and in business and you'll never get to the next level.
Marketing

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
Take It From The Pros

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
Marketing

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
Marketing

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Marketing

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Marketing

3 Ways to Boost Your Social ROI

These free tools and tested techniques can help you increase your return on your social investment.
Marketing

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
Marketing

Facebook Gives Businesses Free Access to Shutterstock Images for Ads

The social network is also updating its photo uploader tool and the Pages mobile app.
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