Marketing

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
Marketing

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Amy Porterfield
5 Tips for Publishing Your Own Book
Publishing

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Alina Dizik
7 Tips For Building a 'Power Network' on LinkedIn
Marketing

7 Tips For Building a 'Power Network' on LinkedIn

How to use the professional networking site to make better business connections.
Lewis Howes
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Marketing

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
Kara Ohngren Prior
The Art and Science of B.S.
Marketing

The Art and Science of B.S.

The Esquire Guy looks at the right and wrong ways to talk about things you don't fully understand.
Ross McCammon
Bing vs. Google: Which Search Engine is Best?
Marketing

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
AJ Kumar
How a Dollar Shave Club's Ad Went Viral
Marketing

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
John Patrick Pullen
The Art of Stretching the Truth
Marketing

The Art of Stretching the Truth

The Esquire guy on what to say when you have no idea what you are talking about.
Ross McCammon
Getting Started on Google +
Marketing

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Guy Kawasaki
6 PR Tips for Generating Publicity for Your Startup
Entrepreneurs

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Rebekah Iliff
5 Tips for Using Social Media as a Customer Service Tool
Marketing

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
Scott Levy
New Tool Gauges Pinterest Mentions
Marketing

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Katherine Duncan
Profits or Bust: Inside the Mind of an Efficiency Expert
Growth Strategies

Profits or Bust: Inside the Mind of an Efficiency Expert

Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips.
Catherine Clifford
Showcasing Your Expertise Via LinkedIn Answers
Marketing

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
Ted Prodromou
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.