Marketing

Marketing

Networking Fundamentals to Boost Your Bottom Line

Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
Marketing

YouTube Creates Paid Subscription Service for Brands

Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
Marketing

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
Take It From The Pros

4 Business-Naming Tips for Branding Success

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Take It From The Pros

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketi...
Marketing

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Take It From The Pros

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Marketing

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
Marketing

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Technology

How to Plan and Shoot YouTube Videos for Business

From scripting to shooting, these tips can help you produce professional looking videos on a budget.
Take It From The Pros

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Marketing

Your Secret Weapon in Sales? The Phone

If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
Starting a Business

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.
Marketing

LinkedIn Tips: 10 Ways to Get the Most Out of Your Network

To celebrate the social media giant's 10th birthday, read about best practices for business owners.
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