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Marketing

Amazon

5 Amazon Ad Settings You Shouldn't Ignore

You can't just set up your ad campaign and expect them to bring in customers day after day. Here are the five settings you should review and tweak as necessary to improve your sales.
Personalization

What McDonald's Latest Acquisition Means for Marketers

Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
backlinks

How to Get More Backlinks for Your Small Business Website

Infographics, media coverage and online tools are some of the strategies you may not have considered to obtain backlinks.
Marketing

The 21st Century Affluent Woman and Her Marketing Needs

Today's affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
Brand Advocates

Keep Your Brand Weird: How Austin Inspires Advocates

Don't be afraid to let your freak flag fly.
Social Media Marketing

7 Brands Killing It With Humor on Twitter

It's remarkable how brands connect with people when they stop taking themselves so seriously.
Digital Marketing

Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course

The Complete Guide to Digital Marketing will make you an online marketing machine.
Networking

Why Collecting Business Cards is Not Networking

Don't be afraid to really put yourself out there.

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Online Reviews

Still Avoiding Online Reviews? 4 Tips to Use Them to Your Advantage.

Still plugging your ears? Stop dismissing criticism and start seeing the value of online reviews.
Influencer Marketing

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Personal Branding

6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand

"The brand called you" is definitely a thing. What are you, as a business leader, doing to build your "you" brand?
Amazon

5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance

Learn how to tweak your campaigns to get the most out of your Amazon ad budget.
Spam

'Abuse Emails': What They Are and How They Impact Your Email Marketing

Spam complaints affect your email marketing performance. Are you keeping them at bay?