Marketing

Super Bowl Advertisers Struck Political and Social Undertones
Super Bowl

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.
Samuel Edwards
Marketing Lessons from the Fake Bacon Shortage
Marketing

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Jim Joseph
Why I Spent $1.5 Million on Our Domain
Branding

Why I Spent $1.5 Million on Our Domain

It's a lot of money, but worth the cost.
Noah Kagan
Don't Underestimate How Much Spelling Matters in Business Communications
First Impressions

Don't Underestimate How Much Spelling Matters in Business Communications

Even in writing, you have just one chance to make a good first impression.
Jacqueline Whitmore
A 5-Step Checklist to Maximize Press Coverage for Your Business
Public Relations

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
How to Keep Customers and Make More Sales
Marketing

How to Keep Customers and Make More Sales

Author Jill Schiefelbein chats with Noah Fleming about how customer loyalty impacts business performance.
Jill Schiefelbein
3 Ways Salespeople Can Evade Dreaded Gatekeepers
Sales Tips

3 Ways Salespeople Can Evade Dreaded Gatekeepers

Gatekeepers can only say no. Try these techniques for gaining access to their bosses who can say yes.
Marc Wayshak
Why Every Marketing Channel Won't Work for Your Business
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Jonathan Long
Fixating On How You're Different Can Hurt Your Marketing
Branding

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Kimanzi Constable
5 Surefire Ways to Improve Your Site's Online Reviews
Online Reviews

5 Surefire Ways to Improve Your Site's Online Reviews

Having negative online reviews about your site is not the same as having 'bad' reviews. This writer explains the difference.
Toby Nwazor
Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump
Personal Branding

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Mark S. Babbitt
What Businesses Can Learn from #DeleteUber
Crisis Management

What Businesses Can Learn from #DeleteUber

Is your company prepared for a brand crisis?
Len Devanna
The Best Days to Send Email Campaigns and Other Email Marketing Tips
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.