Marketing

Can a Brand Bring Back Its History and Make It Relevant?
Make More Happen

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Jim Joseph
The 9 Best Shopify Apps to Increase Sales Available for Free
Boosting Sales

The 9 Best Shopify Apps to Increase Sales Available for Free

Shopify is used by tens of thousands of entrepreneurs to sell products online.
Marsha Hunt
5 Ways Entrepreneurs Can Benefit from Advertising Discounts on Deal Websites
Growth

5 Ways Entrepreneurs Can Benefit from Advertising Discounts on Deal Websites

Sometimes it takes cutting prices to move to the level.
Rehan Ijaz
For Easter, Pizza Gets a Makeover With Cadbury Creme Eggs
Easter

For Easter, Pizza Gets a Makeover With Cadbury Creme Eggs

Everyone's favorite Easter candy is now a pizza topping.
Rose Leadem
Warren Buffett's Face Will Be on Cherry Cokes in China
Warren Buffett

Warren Buffett's Face Will Be on Cherry Cokes in China

It seems like a dream come true for the billionaire investor.
Rose Leadem
Why Your Retail Business Needs CRM Software
Customer Relationship Management

Why Your Retail Business Needs CRM Software

The right technology will create a database that helps you personalize each customer interaction.
Peter Daisyme
How to Get Employees to Promote Your Company by Identifying Your 'March Madness' Moment
Employee Engagement

How to Get Employees to Promote Your Company by Identifying Your 'March Madness' Moment

Every business has an event that the vast majority of employees are proud of and would be willing and eager to talk about with their family and friends.
How to Know What People Are Asking
Content Marketing

How to Know What People Are Asking

Author Jill Schiefelbein chats with Andy Crestodina, co-founder or Orbit Media and author of 'Content Chemistry,' about tips to create relevant content.
Jill Schiefelbein
7 Signs Your Personal Brand Needs Work
Make More Happen

7 Signs Your Personal Brand Needs Work

At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it?
Sujan Patel
10 Secrets to Instagram Millions, According to Abigail Ratchford
Social Media

10 Secrets to Instagram Millions, According to Abigail Ratchford

How passion and drive helped this social media star build a global brand.
Dan Bova
6 Sales Tips Every Entrepreneur Should Follow Today
Sales Strategies

6 Sales Tips Every Entrepreneur Should Follow Today

Sales is about persistence and repetition which is why most people fail.
Hurdlr
Make This Awesome Office Space an Inspiration for Your Company
Office Space

Make This Awesome Office Space an Inspiration for Your Company

This 20,000-square-foot office features whiteboards for walls, meeting spaces and giant tennis racquets.
Venturer
Aggregate Data to Grasp the Whole Customer Journey
Data Analysis

Aggregate Data to Grasp the Whole Customer Journey

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.
Randy Antin
6 Must-Do's for Effective Social Media Marketing
Marketing

6 Must-Do's for Effective Social Media Marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.