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Marketing

Marketing

When Your Customers Are Talking, Quiet Your Brand Voice and Listen.

"Brand voice" is an important concept for maintaining message consistency but it is not more important than your customers.
Branding

This Entrepreneur Built the Hottest Celebrity Spot on the Planet -- and a Brand With Staying Power

Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
Content Marketing

The Winning Formula For Content Creation

Are you hitting the target with your content, or could you use a little target practice? Here are a few quick tips for creating content that converts.
Instagram

3 Great Ways to Use Instagram Stories to Market Your Business

More people are using Instagram Stories than Snapchat. Here's how you can take full advantage.
News and Trends

3 Marketing Trends for 2018 That Will Make Life Very Grim for Marketeers Locked In the Status Quo

Consumer privacy, AI and optimized customer experiences are beginning to revolutionize marketing. If you're already behind, it will be very hard to catch up.
Advertising

How to Choose the Best of the 3 Facebook Ad Campaign Objectives

Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you.
Google AdWords

How to Improve Your Google "Quality Score"

Did you know the better your Google ads perform, the cheaper they get? Find out how to improve your Quality Score and lower your ad costs.
Mobile-optimized website

Mobile Audiences Are Your Future

Follow these 7 steps to sharpen content for mobile users that they'll actually read, engage with and share, boosting your brand's word-of-mouth marketing.
Influencers

How Influencer Marketing Can Become a Powerful Weapon for Brands

Think about influencers the next time you put on your ultra-cool, collectible, musician-promoted hip-hop jersey.
Video

5 Tips for Creating Quality Video Content Even If You're Clueless How to Begin

Like pretty much everything else, getting started is half of succeeding.
Facebook Marketing

With Entrepreneurs Freaking Out After Facebook's Drastic Newsfeed Change, Here Are 4 Things You Can Do Right Now to Survive

With its recent changes, Facebook has caused pandemonium with entrepreneurs. But there are things you can do to survive -- and thrive.
Marketing

What Aristotle Can Teach You About Marketing

You have to make your argument, it has to make sense and it has to make an emotional connection.
Visual Content

How to Create the Stunning Visuals Critical to Startup Success

Tools you can use everyday to enhance your online presence to efficiently connect with consumers.