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Marketing

Content Strategy

Your Website Doesn't Need Facebook Ads or SEO on Day 1

Quality content is what enduringly builds a reputation and grows a readership.
SEO

How Entrepreneurs Can Beat Amazon at Organic Search

Amazon is the SEO giant but when it comes to organic search there are creative ways you can go toe-to-toe and win.
Instagram Icon

'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
Small Business Heroes

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.
emotional marketing

How Brands Get People to Care. And How Yours Can, Too.

You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
experiential

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.
Psychology

5 Psychology Hacks That Increase Website Conversions

Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase.
Content

How to Write a Solid Business Blog That Attracts Visitors

Above all, make your content useful to your readers.
Marketing

Branding Strategies That Create Customers Who Spend 300% More

How to use the Internet to create and grow your brand.
Holidays

How to Drive Major Sales on Minor Holidays (Like Today's April Fools' Day)

The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?
Linkedin

How LinkedIn's 'Secret Societies' Can Help You Grow Your Business

Being part of the right group can provide you with the connections you need to reach new industries or regions. Find out how to find and join a LinkedIn group that's a perfect fit.
Content

The Sneaky, Little Known Secret I Use for Generating Content and Why it Works

Watch the news. You'll have all the content you can handle.
Email Marketing

Master Email Marketing With This $15 Course

Your subscribers will thank you for taking the 'Effective Email & Newsletter Marketing' class with Jeff Goins.
Instagram Marketing

10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

Instagram marketing can help you scale your brand quickly, and these tools can help you do that.
Running a Business

5 Customer Service Rules to Boost Your Profit by 18 Percent

Utilize innovative solutions and technology to engage and retain your customers.