Marketing

Community

Are You Craving Community for Your Customers? Here Are the Tools You'll Need.

Cultivating a feeling of 'community' is crucial to any company's success.Without it, customers will just shop somewhere else.
Generation Z

3 Ways You Can Connect With Gen Z Through Their Teachers

Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger.
event marketing

Dramatically Increase Your Customer Base With Event Marketing

Eric Siu demonstrates how one event helped him grow his interested parties.
Marketing Strategies

Account-Based Marketing and Inside Sales Are a Match Made in Heaven

Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse traditional sales by 2020.
Customer Loyalty

5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they're so darned pricey?
Video

How to Use YouTuber Content as a Promotional Tool

Attracting a bigger and bigger audience on YouTube with your own videos is time-consuming. Why not have social influencers help you out?
Websites

How to Design a Sales-Generating Landing Page That Attracts Traffic

If you're selling a single product or making a single offer, you need to learn to craft a hard-working sales-generating page. Find out more.
Marketing Strategies

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.
data privacy

Who Really Owns Your Data in the Digital Era? (Hint: Probably Not You)

The problem is, most of us are complicit in handing over our private information. We shouldn't be.
Email Marketing

Why You Shouldn't Be Afraid of Email Marketing

Ben Angel talks about the eventual great rewards the marketing format can offer.
Advertising Strategies

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.
Entrepreneurs

10 Tweaks That Can Boost Lagging Articles Onto Google's First Page

You wouldn't think resizing your images could increase your ranking, but it can.
Content Marketing

3 All-Too-Familiar Writing Patterns You Need to Eliminate From Your Marketing Copy Today

Do you know the most overused word on the internet -- the one you should absolutely stop using?
Pay-Per-Click

8 Key Questions to Ask Before Hiring a PPC Company

Make the right decision when it comes to the person managing your PPC campaign.
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