Marketing

Is it Valid to Offer SEO Without Result Estimates?
Marketing Bootcamp

Is it Valid to Offer SEO Without Result Estimates?

What to look for from your digital marketing agency when creating a SEO growth plan.
Mike Le
11 Things To Write About When You Don't Know What to Write About
Marketing Bootcamp

11 Things To Write About When You Don't Know What to Write About

The first thing to ask before you tear your hair out over your next blog topic is, 'What's hot right now?'
Brandon Turner
Why Are You Still Risking Millions on Your Intuition?
Marketing Bootcamp

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.
Erin Kelly
Getting the Money Applause -- Even When You Have Laryngitis
Marketing Bootcamp

Getting the Money Applause -- Even When You Have Laryngitis

A successful speaker should deliver content that will impress, amaze and excite an audience.
Issamar Ginzberg
A Comprehensive Guide to Building a Better Content Marketing Strategy
Marketing Bootcamp

A Comprehensive Guide to Building a Better Content Marketing Strategy

Everyone's doing content these days, but not everyone understands how to do it effectively.
Neil Patel
5 Research-Backed Tips to Increase Online Sales
Marketing Bootcamp

5 Research-Backed Tips to Increase Online Sales

Build it, and they will come? No, you have to work for it.
John Stevens
The 2 Essentials of Prospecting
Marketing Bootcamp

The 2 Essentials of Prospecting

Prospecting is a lot of work but, on the other hand, it takes as much energy to stay poor as it does to get rich.
Grant Cardone
How Attorneys Can Brand Themselves Through Media Outreach
Marketing Bootcamp

How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
Telltale Signs You Have an Ad Fraud Problem
Marketing Bootcamp

Telltale Signs You Have an Ad Fraud Problem

Don't let ad fraudsters win. It's time to fight back.
Eli Martin
5 Steps to Improving Your Website's SEO
Marketing Bootcamp

5 Steps to Improving Your Website's SEO

The days when people found you through the 'Yellow Pages' are long gone. Here's what you need to do.
Doug and Polly White
10 Powerfully Persuasive Words Your Customers Want to Hear
Marketing Bootcamp

10 Powerfully Persuasive Words Your Customers Want to Hear

Tell them "guaranteed free exclusive for a limited time" and, just like that, you have a new customer.
Mike Taylor
5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic
Marketing Bootcamp

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic

Who knew that this national craze could drive young people (in droves) to your campus?
Eric Siu
Only Actionable SEO Can Help Companies Achieve Their Business Goals
Marketing Bootcamp

Only Actionable SEO Can Help Companies Achieve Their Business Goals

SEO and customer experience aren't mutually exclusive, but many websites make the mistake of treating them that way.
Sastry Rachakonda
Growth Hacking Simplified in 4 Steps
Marketing Bootcamp

Growth Hacking Simplified in 4 Steps

There is a method to creating explosive momentum capable of taking your business off the ground quickly.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.