Marketing

McDonald's Unveils the 'Frork,' a 'Flavor-Focused' Utensil
McDonald's

McDonald's Unveils the 'Frork,' a 'Flavor-Focused' Utensil

The fast food giant pokes fun at innovation.
Rose Leadem
5 Tricks for Growing Your Audience and Business on LinkedIn
Linkedin

5 Tricks for Growing Your Audience and Business on LinkedIn

Try these tips to achieve more visibility and engagement to build your thought leadership brand and convert new business.
Dennis Williams
6 Strategies Smart Brands Use to Satisfy and Retain Their Customers
Customer Loyalty

6 Strategies Smart Brands Use to Satisfy and Retain Their Customers

Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game?
Toby Nwazor
Here's How to Crush It With YouTube Influencers
Influencer Marketing

Here's How to Crush It With YouTube Influencers

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.
Mark Fidelman
The Only Online Marketing Metric That Actually Matters
Online Marketing

The Only Online Marketing Metric That Actually Matters

Why likes, follows and shares simply aren't enough to drive sales.
Greg Rollett
6 Ways to Understand SEO Impacts Sooner
SEO

6 Ways to Understand SEO Impacts Sooner

A consistent SEO effort for 18 months should get you to where you need to be.
Sastry Rachakonda
The 6 Most Underrated Qualities in a Content Marketer
Inspiring Your Team

The 6 Most Underrated Qualities in a Content Marketer

Sure, your new content marketer has to be a good writer and a lover of data, but how about humor and motivation?
Sujan Patel
How a Transparent Communication Style Helped This Podcaster Build a Multi-Million Dollar Business
Communication Strategies

How a Transparent Communication Style Helped This Podcaster Build a Multi-Million Dollar Business

Author Jill Schiefelbein chats with John Lee Dumas about his communication style when it comes to starting his podcast and business, and gives you some behind-the-scenes insights.
Jill Schiefelbein
Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are
Facebook Advertising

Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are

The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
Lesya Liu
104 Facts You Didn't Know About Mobile Marketing (Infographic)
Infographics

104 Facts You Didn't Know About Mobile Marketing (Infographic)

Just last year, mobile devices overtook desktop in internet usage.
Rose Leadem
7 Ways CEOs Should Engage on Social Media
Social Media Marketing

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation
Zac Carman
Expert Answers to 5 Important Marketing Questions
Marketing

Expert Answers to 5 Important Marketing Questions

Learn what to do when you're just starting out, and what you're doing when your company is doing great.
How to Reach 'Buy Online, Pick Up in Store' Shoppers
Ecommerce

How to Reach 'Buy Online, Pick Up in Store' Shoppers

There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment.
Aaron Agius
4 Steps to Create a Lasting Brand Identity
Take It From The Pros

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Jeffrey Hayzlett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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