Marketing

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS
SaaS

3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS

When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their life better.
Craig Corbett
Top 8 Native Advertising Platforms for Advertisers and Publishers
Native Advertising

Top 8 Native Advertising Platforms for Advertisers and Publishers

Native ads flow so seamlessly within content they seem not to be ads at all.
Cynthia Johnson
The Secret of Story Telling
Storytelling

The Secret of Story Telling

Consumer touch points are opportunities to communicate. Walk in your customer's shoes and think about where they interact with your brand.
Adrienne Weiss and Greg Weiss
3 Cold Email Strategies With High Response Rates
Email Marketing

3 Cold Email Strategies With High Response Rates

The two most important things to keep in mind when it comes to cold email: persistence and personalization.
Eric Siu
Instagram Rolls Out Stories Ads to All Businesses
Instagram Marketing

Instagram Rolls Out Stories Ads to All Businesses

Ten seconds of undivided, full-screen attention on your product is a remarkable marketing opportunity.
Lesya Liu
How a Coffee Startup Chose its Crowdsourced Logo
Crowdsourcing

How a Coffee Startup Chose its Crowdsourced Logo

Sometimes, the answer is clear.
6 Personal Branding Rules to Being Popular and Profitable
Branding

6 Personal Branding Rules to Being Popular and Profitable

Rule #3: don't tie yourself down with too many rules.
5 Ways Social Media Has Transformed Tourism Marketing
Marketing

5 Ways Social Media Has Transformed Tourism Marketing

How hashtags changed an industry.
Juliet Carnoy
4 Reasons Why Your Business Should Invest in Content Marketing
Content Marketing

4 Reasons Why Your Business Should Invest in Content Marketing

Regardless of your industry, content marketing can help you turn traffic into leads.
Dan Scalco
How to Communicate Your Brand Across Multiple Audiences and Platforms
Branding

How to Communicate Your Brand Across Multiple Audiences and Platforms

Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
Jill Schiefelbein
Before You Start 'Chilling,' Netflix Wants to Help You Work Out
Netflix

Before You Start 'Chilling,' Netflix Wants to Help You Work Out

It's time to lose the potato chips. The streaming service has instructions to make a personal trainer device.
Rose Leadem
What is 'Authority Marketing' and How Do You Achieve It?
authority marketing

What is 'Authority Marketing' and How Do You Achieve It?

Here are what this contributor calls the "seven pillars" of making yourself a known entity in your industry.
Adam Witty
Pizza Hut Rolls Out Crazy Shoes That Order Pizza
Pizza Hut

Pizza Hut Rolls Out Crazy Shoes That Order Pizza

But you guessed it: It's a marketing ploy.
Rose Leadem
3 Common Sense Keys That Drive Repeat Customers
Customer Service

3 Common Sense Keys That Drive Repeat Customers

Once you realize you are selling to people you won't be mystified about what it takes to treat them right.
Tor Constantino
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.