Marketing

5 Lessons From Kid Entrepreneurs Making More Money Than You
Marketing Bootcamp

5 Lessons From Kid Entrepreneurs Making More Money Than You

These youthful business leaders offer valuable tips on efficient ways to utilize their finances.
Josh Felber
4 Creative Ways to Use Free Samples to Grow Your Business
Marketing Bootcamp

4 Creative Ways to Use Free Samples to Grow Your Business

All you Costco customers out there know exactly what that means.
David Leonhardt
6 Secrets to Getting a Social Influencer's Attention
Marketing Bootcamp

6 Secrets to Getting a Social Influencer's Attention

Tip: Get your foot in the door before asking for any big favors.
Jayson DeMers
7 Lessons Entrepreneurs Can Learn From Vine's Demise
Marketing Bootcamp

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.
Lesya Liu
5 Rules of Marketing That Will Help You Find the Right Niche and Thrive
Marketing Bootcamp

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

Being first matters more than being better. Just ask Coca-Cola. Better yet, ask Pepsi.
Han-Gwon Lung
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Marketing Bootcamp

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think
Marketing Bootcamp

Building a Live-Video Streaming Studio Isn't Close to as Expensive as You Think

For fewer zeroes than you think, you can give your content an authentic immediacy and put your audience right in the middle of the action.
Peter Daisyme
Why You Should Immediately Maximize Your Local SEO
Marketing Bootcamp

Why You Should Immediately Maximize Your Local SEO

Did you know that Google actually recognizes that certain searches, such as for restaurants and dentists, are local?
Brian Hughes
How Reality Star Bethenny Frankel Achieved Brand Success
Marketing Bootcamp

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Adam Callinan
4 Simple Strategies for Influencing the Affluent
Marketing Bootcamp

4 Simple Strategies for Influencing the Affluent

The very rich are very sheltered. Selling to them is extraordinarily hard until you learn how to get in front of them.
Stacey Alcorn
Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter
Marketing Bootcamp

Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter

More options for video marketing can only be good news for marketers.
Aaron Agius
Here Is Why You Should Be Running Native Ads
Marketing Bootcamp

Here Is Why You Should Be Running Native Ads

'Natives' allow you to create ads that are far more interesting to consumers.
Jonathan Long
10 Mistakes Content Marketers Make
Marketing Bootcamp

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Nathan Sinnott
8 Tips for Producing Advertising That Sells
Marketing Bootcamp

8 Tips for Producing Advertising That Sells

An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Craig Simpson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.