Marketing

How to Make Money With a Podcast
Podcasts

How to Make Money With a Podcast

For podcasting to pay off, have a plan to be different -- and valuable.
Jason Feifer
Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.
Marketing Plans

Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.

While market saturation is often a deterrent for small-business hopefuls, it doesn't have to be. Here's how to compete.
Aj Agrawal
6 Ways to Write a Bestseller (And Build Your Brand)
Writing a Book

6 Ways to Write a Bestseller (And Build Your Brand)

Nothing will build your brand quite like a successful book.
6 Ways to Source Content for Your Website
Content Marketing

6 Ways to Source Content for Your Website

Whether it's outsourced or made in house, it's important to have consistent content streams.
Jonathan Long
Leaders From Uber, eBay and More Share Tips on Success and Marketing
Marketing

Leaders From Uber, eBay and More Share Tips on Success and Marketing

Entrepreneur Network Michelle Held shares advice from marketing experts from the Affiliate Summit event.
Michelle Held
How to Successfully Track the Results of Your Mail Campaign
Direct Marketing

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.
Craig Simpson
How to Increase Mobile App Engagement With Push Notifications
Mobile Apps

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
How Email Can Boost Your Freelancing Reputation
Email Newsletters

How Email Can Boost Your Freelancing Reputation

The first step is to convert visitors into subscribers, and there are some excellent tools to help you do that.
Thomas Smale
Jessica Alba's 'Honest' Mess
Brand Reputation

Jessica Alba's 'Honest' Mess

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
Steve Tobak
6 Times You Should Turn Down Work
Marketing

6 Times You Should Turn Down Work

Don't run yourself ragged if a job doesn't feel right.
Tami Brehse
Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.
Customer Satisfaction

Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.

Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
Aj Agrawal
What We Can Learn From Cheerios' Potential PR Crisis
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Alex Slater
Pitching Your Story to an Editor? Avoid These 3 Phrases.
Editor's Note

Pitching Your Story to an Editor? Avoid These 3 Phrases.

Send a pitch that editors will actually read.
Jason Feifer
How to Include Politics in Your Marketing Without Turning Anyone Off
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
Serenity Gibbons
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.