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Marketing

Business Moving Forward

HelloFresh Thought People Wanted Beautiful Food. They Didn't.

After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.
Content Marketing

3 Ways to Stop Overcomplicating Your Content Marketing Strategy

If you set aside the time, you can use the knowledge and tools you already have to create and share more content.
Social Media

You'd Be Rich If You Could Leverage Facebook Like Bernie Sanders

He has earned seven million likes and millions of video views, all without a single kitten or puppy onscreen.
Sales

3 Ways to Use Emotional Storytelling in Your Next Sales Presentation

Take your presentations to the next level with the three key factors in effective storytelling as a sales strategy.
Team Work

5 Ways Words Can Destroy Your Marketing Messages (And How to Fix Them)

Use these copywriting tips to improve your marketing messages and ensure you don't lose sales or money on your marketing investments.
Kim Kardashian

Kim Kardashian! 4 Marketing Lessons You Can Learn From the Ubiquitous Reality TV Star.

One thing for certain: Kim K knows how to market herself. Ever think you'd take pointers from someone like her?
Marketing Strategies

7 Ways to Correct a Failing Marketing Strategy

A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
Business Moving Forward

5 Simple Upsells and Downsells That Drive Higher Profits

Offers change depending on your audience, but the money still flows.
Content Marketing

Why One Talent Manager Says Digitally Native Content Creators Are Not Just a Trend

Lisa Filipelli sat down with Jessica Abo to discuss why companies should embrace native content creators.
Chatbots

Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.

Bots are the smartest addition to your marketing team available.
Email Marketing

Email Validation: A Critical Success Factor in Email Marketing

Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.
SEO

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

Mystified by SEO? It all makes sense once you understand how Google sees it.
Take It From The Pros

Has Your Business Stopped Growing? Here's How to Turn Things Around.

There are four big reasons businesses stall out. It happened to me.