Marketing

These 5 Clever Packaging Ideas Will Inspire you
Marketing Bootcamp

These 5 Clever Packaging Ideas Will Inspire you

With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Lambeth Hochwald
6 Reasons Your Online Business Won't Make Money Any Time Soon
Marketing Bootcamp

6 Reasons Your Online Business Won't Make Money Any Time Soon

You need to understand that an online business is all about real people.
Kimanzi Constable
Take Control of Your Sales Process and Learn to Say No
Marketing Bootcamp

Take Control of Your Sales Process and Learn to Say No

Entrepreneur Network partner Jason Swenk discusses dealing with difficult prospects and learning when to walk away.
Entrepreneur Staff
Why Trading Businesses Need Personal Brands and 5 Ways to Build One
Marketing Bootcamp

Why Trading Businesses Need Personal Brands and 5 Ways to Build One

Entrepreneur Network partner and stock expert Akil Stokes of Trade Empowered explains a few ways to guide customers to you for trading help.
Entrepreneur Staff
How to Make Decisions About Relationships, Social Channels and More
Marketing Bootcamp

How to Make Decisions About Relationships, Social Channels and More

John T. Meyer, co-founder and CEO of data visualization company Lemonly, discusses key conundrums that entrepreneurs face.
Entrepreneur Staff
5 Opportunities Born of Creating Content for Free
Marketing Bootcamp

5 Opportunities Born of Creating Content for Free

Writing for large publications can seem discouraging until the benefits start to roll in.
Tyler Leslie
Telling Your Signature Story
Marketing Bootcamp

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Karen Tiber Leland
Why You Need to Start Video Marketing Now
Marketing Bootcamp

Why You Need to Start Video Marketing Now

The trend is clear: Video in myriad forms is the future of communications. Get your business out ahead of the curve.
Sam Oh
3 Ways to Use Company Culture to Strengthen Your Marketing
Marketing Bootcamp

3 Ways to Use Company Culture to Strengthen Your Marketing

With company culture mattering so much, it's essential to ensure your marketing also aligns. But how exactly do you do that?
Tony Delmercado
How to 'Dress Up' Your Content for Every Occasion
Marketing Bootcamp

How to 'Dress Up' Your Content for Every Occasion

Entrepreneur Network partner Salma Jafri explains a technique to help you upcycle content for various social media platforms.
Salma Jafri
6 Top Professional Website Builders for Small Businesses
Marketing Bootcamp

6 Top Professional Website Builders for Small Businesses

Consider what your site needs to thrive and the features you need to create the platform you want.
Rehan Ijaz
3 Key Marketing Takeaways from Digital Summit Denver
Marketing Bootcamp

3 Key Marketing Takeaways from Digital Summit Denver

What did Gary Vaynerchuk, Ann Handey and Al Madrigal have to say that was seriously worth a listen?
Jacob Warwick
How to Get Your Story Noticed and Published Online
Marketing Bootcamp

How to Get Your Story Noticed and Published Online

There are plenty of places to get your story told online. To get your story heard, however, you need to tell a compelling story.
Peter Gasca
7 Habits of the Most Successful Content Marketers
Marketing Bootcamp

7 Habits of the Most Successful Content Marketers

Lackluster, mediocre and and subpar are three adjectives that you'll never associate with the content of a successful campaign.
Neil Patel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.