Marketing

The 5 Ingredients of Content That Supercharges Your Advertising Effort
Advertising

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Content optimization is taking over as the more effective advertising medium.
Ayodeji Onibalusi
5 Ways to Make a Strong Impression With Every Audience
Public Speaking

5 Ways to Make a Strong Impression With Every Audience

Show up like a celebrity, and use these key techniques to guarantee a strong first impression with every presentation.
Dustin Mathews
The Invisible Threat of 'Black Hat' SEO to Your Company's Reputation
Reputation Management

The Invisible Threat of 'Black Hat' SEO to Your Company's Reputation

While you are diligently using good-guy tactics to boost your online presence, a malicious competitor can be undoing it all.
Parth Misra
5 Tips, Tools and Tricks for Understanding User Intent
SEO Tips

5 Tips, Tools and Tricks for Understanding User Intent

Think key words are all-important in a Google search? Actually, key words are secondary to consumer intent.
Sujan Patel
10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer
Influencer Marketing

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone.
Murray Newlands
How to Create a Snapchat Geofilter in 15 Minutes
Snapchat

How to Create a Snapchat Geofilter in 15 Minutes

Generate exposure for your business or personal occasion with a Snapchat geofilter.
Jason Parks
8 Rookie Marketing Mistakes I Made But You Don't Have To
Online Marketing

8 Rookie Marketing Mistakes I Made But You Don't Have To

Building your brand online is a slow process, even if you're doing everything right. Few people are.
Lesya Liu
Content Creation Checklist: 7 Steps to Get You Started
Content

Content Creation Checklist: 7 Steps to Get You Started

Content development is an art.
Steve Lazuka
How One Entrepreneur Worked with More Than 300 Influencers Last Year
Influencer Marketing

How One Entrepreneur Worked with More Than 300 Influencers Last Year

If you are a brand trying to work with influencers, or an influencer trying to sign with a brand, experiential expert Claudine DeSola shared her advice with Jessica Abo.
Jessica Abo
Lessons From This Year's E3 Best Marketing Examples
Games

Lessons From This Year's E3 Best Marketing Examples

Companies debuting games at the Electronic Entertainment Expo illustrated effective use of hype, timing and brand sincerity.
Jayson DeMers
3 Keys to the Right Domain Name for Building a Brand
Take It From The Pros

3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
Phil Lodico
The Art of Mentorship: 3 Steps for Building Business Leaders
Take It From The Pros

The Art of Mentorship: 3 Steps for Building Business Leaders

Establishing a mentorship program can help businesses grow, employees succeed and executives lead more effectively
Nancy Harris
Why Some of Silicon Valley's Tech Titans Are Actual Rock Stars
Entrepreneurs

Why Some of Silicon Valley's Tech Titans Are Actual Rock Stars

Music and coding have more in common than you might realize.
Reid Genauer
6 Keys to Increasing Your Revenue in a Declining Market
Take It From The Pros

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Amy Osmond Cook
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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