Marketing

The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing
Marketing Bootcamp

The Simple 3-Step Process to Converting Paid Traffic Through Email Marketing

Email autoresponders can help you convert paid traffic with almost no effort at all.
Neil Patel
12 Secrets to Pitching the Perfect Guest Post
Marketing Bootcamp

12 Secrets to Pitching the Perfect Guest Post

There are many good strategies for pitching news and creative pieces, but there are additional measures you should take when you go after a dream website or publication.
5 Daily Disciplines of Successful Marketing Leaders
Marketing Bootcamp

5 Daily Disciplines of Successful Marketing Leaders

Work smarter in order to achieve long-term growth as a marketing professional.
Pratik Dholakiya
8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.
Marketing Bootcamp

8 Signs You're Live-streaming for the Wrong Reasons -- And How to Overcome Them.

Live-stream may be the shiny new toy in your marketing arsenal. But that doesn't mean you should use it.
Jill Schiefelbein
Learn to Pitch Anything With Oren Klaff in a Free On-Demand Event
Marketing Bootcamp

Learn to Pitch Anything With Oren Klaff in a Free On-Demand Event

You can pitch with persuasion when you've learned the right combination of neuroscience, economics and psychology.
Michael Noice
10 Mistakes Content Marketers Make (And How To Avoid Them)
Marketing Bootcamp

10 Mistakes Content Marketers Make (And How To Avoid Them)

Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business.
Chirag Kulkarni
6 Ways to Build Your Email Subscriber List
Marketing Bootcamp

6 Ways to Build Your Email Subscriber List

If you'd like to expand your marketing reach, consider these 6 ways.
3 Ways to Showcase Your Product's Quality Online
Marketing Bootcamp

3 Ways to Showcase Your Product's Quality Online

There are just a few reliable techniques on a website for getting customers to "feel the quality" of your product.
David Leonhardt
How to Fix Each of the 7 Mistakes That Ruin a Good Infographic
Marketing Bootcamp

How to Fix Each of the 7 Mistakes That Ruin a Good Infographic

There's no point in making a carelessly designed infographic because it won't resonate with your audience. Make sure you aren't making these seven disastrous mistakes.
Derek Miller
3 Reasons You Should Ignore Pokémon GO
Marketing Bootcamp

3 Reasons You Should Ignore Pokémon GO

Resisting the urge to jump on the latest marketing trends can pay off big for your business.
Diana Mitchell
6 Strategies to Stand Out on Social Media
Marketing Bootcamp

6 Strategies to Stand Out on Social Media

Be creative and be tenacious in your social media marketing.
Stephen Key
All Business is Personal -- Especially in Ecommerce
Marketing Bootcamp

All Business is Personal -- Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.
Nandini Rathi
How Pokémon Go Will Change Mobile Advertising
Marketing Bootcamp

How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
Janis Zech
10 Direct Mail Marketing Mistakes to Avoid
Marketing Bootcamp

10 Direct Mail Marketing Mistakes to Avoid

Before you send out your next marketing campaign be sure NOT to make these mistakes.
Craig Simpson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.