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Marketing

Personal Branding

5 Reasons Personal Branding is Non-Negotiable for 2018

Personal banding is content you can control. So, get out there and control it.
Marketing

Better Marketing, Better Sales: 5 Marketing Don'ts From Papa John's

The NFL "take a knee" protests were a marketing challenge but Papa John's should have been able to respond without getting in the news as the preferred pizza of Nazis.
Marketing Strategies

4 Marketing Strategies Every Startup Can Afford

You don't need to outspend your competition. You just need to out-think and out-work them.
Influencers

The Road Ahead for Influencer Marketing: 2018 and Beyond

More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward.
Linkedin

What Marketers Need to Know About LinkedIn

While much of the focus has been on Facebook and Instagram, LinkedIn has been silently growing their user base to more than 500 million users.
Online Marketing

3 Marketing Strategies for Raking in Millions

Without results, working hard is nothing to boast about. Quit putting in more hours and start getting more from the hours you put in now.
Advertising

7 Questions to Determine Whether Your Ad Is Ready for the Big Time

You'll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.
Google AdWords

The 6 Best Bidding Strategies for Google Keywords

Find out how to start with the fundamentals of bidding by using numbers you can personally see, respond to, and adjust.
Subscription Businesses

So Your Subscription Box Is Successful - Here's What to Do Next

After you see measurable success with customers, it's time to kick into high gear. Here's how to accelerate past the tricky 15,000-subscriber mark.
Trust

3 Ways to Create More Trust in Your Marketing

How to convince your customers and clients that you're worthy of their trust.
Public Relations

New Media Equals New PR Opportunities for Business Owners

Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
Marketing Strategies

How to Increase Your Return on Investment With Hispanic Markets

Why you should consider Hispanic customers as a vital part of your future sales strategy.
Leadership

To Thrive in an Uncertain Future, You Can't Be Afraid to Tell the Truth

Faith Popcorn has been helping companies see what trends they will come up against for more than 40 years.
Social Media

10 Free Tools to Help You Understand Your Social Media Audience

It's important to craft your social media posts according to your audience.