Marketing

5 Things You Need to Know About Video Marketing
Video Marketing

5 Things You Need to Know About Video Marketing

Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
7 Delivery Skills for Public Speaking
Marketing

7 Delivery Skills for Public Speaking

Discover smart delivery and strategy tactics and the exercises you can practice so you can improve your speaking skills.
Jill Schiefelbein
10 Tips for Creating a Great Chatbot
Chatbots

10 Tips for Creating a Great Chatbot

Bots have recently stopped being science fiction and started being something more like DIY.
Murray Newlands
5 Steps to Getting Your Brand 'Hired' in the Real World
Take It From The Pros

5 Steps to Getting Your Brand 'Hired' in the Real World

Take, for instance, what happened with Tidy Cats litter.
Taddy Hall and Linda Deeken
A Look at the Benefits of Money-Back Guarantees in Modern Marketing
Starting a Business

A Look at the Benefits of Money-Back Guarantees in Modern Marketing

Customers like the "pro" of risk reduction for trying your product; but, beware the "con": Some may try to manipulate you.
Larry Alton
5 Trends Creating Big Opportunities for Entrepreneurs
Marketing Ideas

5 Trends Creating Big Opportunities for Entrepreneurs

From AI to new payment-system approaches, these tactics can work across a broad range of companies and business models.
Ahmed Safwan
This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag
IKEA

This New $2,145 Handbag Looks Oddly Similar to Ikea's 99 Cent Shopping Bag

If you're on the market for a new handbag, you might want to think twice before dropping some serious cash.
Rose Leadem
Crowdfunding Your Self-Published Book? Here Are 3 Things You Need to Know.
Self-Publishing

Crowdfunding Your Self-Published Book? Here Are 3 Things You Need to Know.

At first glance, a Kickstarter campaign seems temptingly easy. It's not.
Samita Sarkar
The Top 28 Marketing Podcasts for Entrepreneurs
Marketing

The Top 28 Marketing Podcasts for Entrepreneurs

Learn everything you need to know about marketing, growth and entrepreneurship.
Hurdlr
How to Ride the Livestreaming Wave to Marketing Success
Livestream

How to Ride the Livestreaming Wave to Marketing Success

Our cultural fixation with video means learning some new skills to take advantage of a powerful new marketing channel.
John Boitnott
Are You Ready for the New Changing Brand-Awareness Environment?
Take It From The Pros

Are You Ready for the New Changing Brand-Awareness Environment?

Do your employees "walk the walk" when it comes to your brand's vision?
Andre Lavoie
What Emirates Airline Can Teach You About Brand Advocacy
Take It From The Pros

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?
Sujan Patel
Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors
Websites

Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors

Home is a place where you don't have to think too much -- you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience.
Liraz Margalit
The Year of the Video: 5 Ways to Master a New Must-Do
Video Marketing

The Year of the Video: 5 Ways to Master a New Must-Do

Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.
Lucinda Honeycutt
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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