Marketing

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets
Business Moving Forward

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.
Kristina Libby
Why Facebook and Google Want to Market Your Reputation Online
Reputation Management

Why Facebook and Google Want to Market Your Reputation Online

Social proof is critical when creating influence and trust.
Eric 'ERock' Christopher
Pop-up Shop Marketing: a Quick How-to Guide
Marketing Ideas

Pop-up Shop Marketing: a Quick How-to Guide

Do it right and pop! will go customers' expanded awareness of your brand.
Larry Alton
How to Make the Offer the Most Important Part of Your Presentation
Business Moving Forward

How to Make the Offer the Most Important Part of Your Presentation

When you have an irresistible offer advantage, you can drive extraordinary results from an un-ordinary, just serviceable presentation.
Dustin Mathews
The 7-Step Instagram Ad Campaign Blueprint
Instagram

The 7-Step Instagram Ad Campaign Blueprint

These seven steps will help you create an effective ad campaign on Instagram whenever you need it.
Kim Walsh-Phillips
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
Take It From The Pros

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.
Entrepreneur Staff
TV or Digital Ads? The Case for Investing in Both
Business Moving Forward

TV or Digital Ads? The Case for Investing in Both

It's not smart to sink all your money into one channel, hoping it will be your company's savior.
Erik Huberman
4 Steps to an Unforgettable Social Media Strategy for B2B Companies
Social Media

4 Steps to an Unforgettable Social Media Strategy for B2B Companies

Social media should be profitable in the B2B sector, if you deploy the right strategy.
Jason Parks
3 Ways to Avoid Mediocre Marketing Content
Marketing

3 Ways to Avoid Mediocre Marketing Content

Today's consumers have little interest in anything that doesn't address their immediate needs.
Andrea Lehr
How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities
Linkedin

How Your Brand Can Capitalize on LinkedIn's New 'Lead Gen' Opportunities

Imagine someone filling in your online form via a mobile phone. Now, imagine that action occurring automatically. That's Lead Gen Forms.
Sujan Patel
6 Tips to Help Any Company Connect With College Students
Influencers

6 Tips to Help Any Company Connect With College Students

How can you connect with millennials and Gen Z?
Carol Roth
4 Unconventional Ways to Bring Traffic to Your Site
Website Traffic

4 Unconventional Ways to Bring Traffic to Your Site

Following "the road less travelled" by "re-marketing" and turning to micro-influencers can bring more visitors to your site.
Toby Nwazor
10 Ways AI-Powered Conversational Commerce Can Help You Make Money
Chatbots

10 Ways AI-Powered Conversational Commerce Can Help You Make Money

Messaging applications are now taking over, as more consumers are using them for personal conversations.
Murray Newlands
4 Tips to Leverage the Power of Instagram to Grow Your Email List
Instagram Marketing

4 Tips to Leverage the Power of Instagram to Grow Your Email List

Somehow the idea got around that Instagram isn't good for gathering email subscribers. Wrong!
Lesya Liu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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