Mission Statement: Page 7
Is Your Company's Mission Up to Snuff?
Focusing on your core mission fosters strong values and vibrant culture, if your mission matches your company and goals.
Why One Founder Says It's Crucial to Question Assumptions and Constantly Improve
Kara Goldin, founder and CEO of flavored-water company Hint, says she celebrates small wins but doesn't grow complacent and always digs deeper.
Scaling Your Startup Without Sacrificing Your Culture of Innovation
You need to grow but you can't afford to lose your scrappy startup roots.
These Inspiring Startups Make Giving a Core Part of Their Missions
See how these founders are using their entrepreneurial skills for good.
3 Ways to Create a Brand Statement That Sticks
A brand statement clarifies what exactly a company does.
The 6 Steps From Startup to Thriving Company Culture
It's your job as the leader of your organization to create a remarkable culture that your team supports.
How to Create a Cohesive Company Culture
It should start even before the company does and, done right, it creates something that survives even the departure of the founders.
Instill a Strong, Positive Company Culture -- From Go!
Realize that your vibe as founder sets a tone, and that every action, inaction and interaction builds that out until it becomes your corporate culture.
A Simple Analogy for Determining Your Company's Vision
Entrepreneurs often complicate the idea of a company vision. Here's an easy way to look at the issue and set yours today.
If You're Not Buying What You're Selling, You're in Big Trouble
A fitness goods store decision to close on Black Friday shows how committed it is to its own mission. This is great business.
8 Ways a Vision Statement Adds Value to Any Business
These guides serve the purpose of identifying a company's future optimal state. If you don't know what "right" looks like, then nothing is wrong.
Vision Statements: Why You Need One and How to Create One
To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
14 Tips for Turning Your Team Into Their Own Best Fans
Companies triumph when employees cheer each other's successes.
Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack
Don't just promote your product. Find, shape and market your core values to stand out from the crowd.
Kickstarter Boldly Locks Its Mission Into Its Legal Framework
The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.