Mission Statement: Page 7

Leadership

Instill a Strong, Positive Company Culture -- From Go!

Realize that your vibe as founder sets a tone, and that every action, inaction and interaction builds that out until it becomes your corporate culture.

Growing a Business

A Simple Analogy for Determining Your Company's Vision

Entrepreneurs often complicate the idea of a company vision. Here's an easy way to look at the issue and set yours today.

Growing a Business

If You're Not Buying What You're Selling, You're in Big Trouble

A fitness goods store decision to close on Black Friday shows how committed it is to its own mission. This is great business.

Leadership

8 Ways a Vision Statement Adds Value to Any Business

These guides serve the purpose of identifying a company's future optimal state. If you don't know what "right" looks like, then nothing is wrong.

Marketing

Vision Statements: Why You Need One and How to Create One

To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.

Growing a Business

14 Tips for Turning Your Team Into Their Own Best Fans

Companies triumph when employees cheer each other's successes.

Marketing

Become the Lone Wolf: 3 Ways to Separate Your Startup From the Pack

Don't just promote your product. Find, shape and market your core values to stand out from the crowd.

Growing a Business

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.

Growing a Business

Unlikely Lessons From Building a Multi-Million Dollar Social Business

In his book, Daniel Lubetzky explains how he found a way for KIND Snacks' business objectives to live in harmony with its social objectives.

Growing a Business

Are You Living Your Most Authentic Self?

When we are living our destiny, we can truly experience our highest potential.

Starting a Business

Starting a Craft Beer Company? 10 Industry-Specific Tips for Writing a Mission Statement.

Answer these key questions, then follow the expert advice for determining the mission behind your craft beverage startup.

Leadership

The 8 Values Every Company Should Live By

Values are an important part determining how great a company's culture can be.

Making a Change

In a Rut? Change It Up In 6 Simple Steps.

It's a fine line between staying focused and suffering monotony. Small changes, carefully chosen, can have big results.

Growing a Business

How to Keep Your Team Focused on Purpose, Identity and Alignment During Growth Spurts

When you startup is growing, here is how to ensure the company's values and mission remain in check.

Employee Experience & Recruiting

How to Establish a Vision Statement Employees Will Get Behind

A vision statement is intended to inspire, motivate and align employees.