Mission Statement | Page 5

Knowing the greater purpose of why your family has it's own business is a powerful way to motivate and build your brand.

A meaningful rendition can distinguish a company from its competitors, suggest potential directions for future growth and provide team members with a common goal.

Here are quick phrases to help clarify and solidify terms that many people get confused.

Define who you are and where you want to go. Then make it official with your statement.

Why and how you should form a short sentence that can serve you as you build and grow your business.

A well-instituted identity message flows off the lips of all the employees within an organization, not just the salespeople.

Small-business owners and entrepreneurs should not be fooled into thinking positioning is only for the big brands.

Have courage and blaze a trail with advice from the history-making activist on the anniversary of his birth.

Hiring Gen Y workers? Tap into their strengths.

If your brand feels a bit stale lately, it may be time to get back in touch with your startup roots. Here is how.

With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.

Just ask Target, General Motors and the Veterans Affairs Department

The most successful entrepreneurs are freakishly enthusiastic about his or her idea. Ask yourself if you feel the same about your venture.

There's only so much you can control, but it's how you act that usually determines your circumstances.

It takes hard work to get the best team players engaged in the right tasks and to resolve the inevitable conflicts.

Campbell's CEO says new business owners can differentiate their enterprise with ideals that resonate with consumers, their evolving values and needs.

With a well-defined culture, a solid plan and a dedicated officer presiding over strategy, companies can pull ahead of the competition.

Understanding customers, defining a clear business purpose and building the right team is crucial to a startup's success.

For an organization to enjoy long-term, sustained growth, all three elements need to work in harmony.

Set a strong foundation of core values but let each work facility develop its own personality and practices.

Make yours meaningful by defining goals and specific strategies for customers, the enterprise and owners. Or skip one if there's no business purpose for it.