perception

Marketing

What Brands Need to Do to Beat the 'Cheap' Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
Linkedin

7 Tips to Make Sure Your LinkedIn Picture Is Helping, Not Hurting, Your Prospects

Your photo on the professional network says a lot more about you than you think.
Success Strategies

The 3 Secrets That Have Led Me to Success

Get the inside scoop on the three traits I've discovered have been the key to a life of an entrepreneur.
Startup Basics

Create a Winning Perception of Your Startup With These 3 Tips

You know what they say: perception is reality. Use this to your advantage by making your company appear larger than it is.
Personal Branding

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
Starting a Business

3 Unconventional Tips on Building a Startup

Startups are trying to buck the fail trend by increasingly turning to the business underground for their competitive advantage, learning how to "break the rules" and position themselves for success.
Personal Branding

Every Little Thing You Do Adds Up to Your Personal Brand

Are you the total package? Work to create the best version of you.