Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren't the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
When Abe Geary proposed to his girlfriend by painting the words 'Marry me?' on the side of his brother's white boxer, a venture now known as PetPaint was born.
Clay Mathile started managing Iams pet food when it was a $500,000 company. He sold the company for $2.3 billion. In his new book, he talks about the importance of letting go of control.
The New Yorker is credited for making dog-walking a professional business. The easy-entry niche has since boomed along with soaring demand from busy families.
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.