An increasing number of companies are carving out a place in the market by appealing to the desire of customers to do good. Don't underestimate how competitive it can be.
Off-site activities can help build a company's culture in a way that's relayed back to the workplace. Don't undermine their value by forgetting to highlight their purpose and document them for the future.
Jason Wolfe's leading e-tail venture, GiftCards.com, took shape while he was living in his car and teaching himself to code with books checked out of the library.