When the Customer Fixates on Price It's Probably Not About the Money
Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.
4 Psychological Techniques That Can Improve Your Product Pricing
The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Stop Shooting For the Moon! Raising Prices Won't Raise Your Profits. Catering to a Niche Will.
Stick with appealing to a niche audience before building out. Here are three ways how.
3 Lessons for Entrepreneurs to Overcome Scaling Issues
Price for where you want to be, not where you are.
It's Almost Never Price When the Prospect Doesn't Buy
When they say it costs too much they are politely saying you haven't convinced them it's worth the money.
Has Your Business Plateaued? Here's How Companies Like Square and Salesforce.com Have Broken Through.
Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.
6 Strategies for Avoiding the 'Race to the Bottom' Price War You Don't Want to Win
Unless you are already Walmart, don't get sucked into competing on price.
How to Avoid Looking Like a Villain When You're Price Discriminating
Companies that are able to vary pricing without upsetting customers in the process stand to gain quite a bit.
4 Reasons Why Raising Your Price Is a Brilliant Marketing Move
Charging less than your competitors signals potential clients that you doubt the value of what you offer.
3 Essentials for Taking Your Amazon Sales to the Next Level
Pricing and visibility are key to take your store's profits sky-high.
How 'Gaming' the System Helped This Business Get Thousands More Customers
After Scott Parker partnered with Spotluck to lure diners to his four restaurants during slow times, his establishments saw an uptick in customer visits.
This Bakery Owner Refused to Give Away Freebies. She's Wrong.
Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Dear GST! Here are #7 Softwares to Simplify You
We present to you the top 7 GST compliant software solutions that you could use to be a GST-ready entrepreneur.
Do You Want To Monetize Your App? Here's What You Need To Consider
Opting for virtual goods enhances the engagement level, in turn strengthening the monetization strategy
3 Reasons You're Not Closing Deals
Stop talking about what you're selling and start listening to why your client needs it.