Product Testing | Page 2

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.

Here's how to use the scientific method to achieve success as an entrepreneur.

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.

The country is following in the footsteps of Japan, Sweden and the United States, which have all sanctioned public tests for the burgeoning tech.

The three spots where product development startups are most likely to stumble - and how to get around them

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.

To fight startup failure, practice product testing early and often.

Ideas are a dime a dozen. But to be successful, your product needs to be something customers want. Here are a few tips on how to ensure you satisfy product-market fit.

Recent grad David D. Chait on setting benchmarks for knowing when or if to make the leap into working on a startup full time.

How you can harness your best business ideas and bring them to life.

What you can learn from Lululemon's recent yoga pant recall.

Tech expert Prerna Gupta on how to test your startup concept.

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.

Short on programming talent or ideas? Consider hosting a hackathon.

Before you launch a new product or service, enlist some early users to take your vision out for a test drive.

How can crowdsourcing work for your business? A look at some online resources that stand out from the crowd.