Product Testing | Page 2

Building a Business

There’s No Excuse for Making Any of These 7 Fatal Startup Errors

There are so many surprises that could kill your startup that it's a shame to fail making obvious mistakes.

By Murray Newlands

Buying a Franchise

Why the Most American Fast-Food Chain Is Using Australia as Its Testing Ground

By Kate Taylor

Building a Business

Google Axes Project Ara Market Test in Puerto Rico, Postpones Debut to 2016

By Geoff Weiss

Building a Business

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

By Sujan Patel

Building a Business

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?

By Jim Joseph

Building a Business

Want to Test Your Product Idea? Join the Makers.

Bringing your goods to a Maker Faire will grant you a creative audience that will test your designs. This worked wonders for the creator of a rubber band shotgun.

By Stephen Key

Building a Business

Why You Should Never Redesign Your Product or Website

Evolution beats revolution.

By Allen Greer

Building a Business

5 Steps to Developing Your Tech Product

While developing your own tech product may seem overwhelming, it is achievable -- even for non-techie entrepreneurs.

By John Teel

Building a Business

10 Experiments to Test Your Startup Hypothesis

When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.

By David Teten

Building a Business

Apple’s Next Product Could Be the Very Thing Steve Jobs Said Nobody Wanted

Something's in the works at the tech giant.

By Philip Elmer-DeWitt

Thought Leaders

The ‘Hard-Stop’ Method Can Help You Save Time and Money on Testing New Ideas

By putting a cap on the amount of time a team can work on a project, you create an urgency that determines whether projects should be pursued further.

By Rudolf Melik

Building a Business

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.

By Kedma Ough

Online Presence

9 Juicy ‘Extras’ to Offer Journalists That Can Instantly Sweeten Any PR Pitch

If you want publicity, you have to make it as easy -- and enticing -- as possible for journalists to jump on your story.

By Joan Stewart

Building a Business

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.

By John Boitnott

Building a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.

Building a Business

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.

By Frank Robinson

Tech

U.K. to Test Driverless Cars on Public Roads Come January

The country is following in the footsteps of Japan, Sweden and the United States, which have all sanctioned public tests for the burgeoning tech.

By Geoff Weiss

Building a Business

The 3 Biggest Roadblocks in Product Development

The three spots where product development startups are most likely to stumble - and how to get around them

By JD Albert

Building a Business

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.

By Pete Canalichio

Building a Business

Testing, Testing: Is There a Market for My Product?

To fight startup failure, practice product testing early and often.

By JD Albert

Building a Business

The Golden Rule of Starting Up: Product-Market Fit

Ideas are a dime a dozen. But to be successful, your product needs to be something customers want. Here are a few tips on how to ensure you satisfy product-market fit.

By Will Caldwell