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Products

Value

To Keep Your Startup Alive, Keep Creating Value

Deter your company from meeting the fate of those unfortunate enterprises that have vanished. Keep renewing product offerings.
Branding

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Innovation

The Case for Consumer-Centric Innovation

Finding inventive product ideas from nontraditional sources can help companies stay ahead of the competition.
Manufacturing

Connecting Entrepreneurs With Domestic Manufacturers

The Manufacturing Solutions Center is a one-stop shop for inventors and designers who need help getting their ideas through production.
Starting a Business

These 4 Pitfalls Could Crush Your Startup

If you're launching a product, avoid these business-derailing mistakes.
Growth Strategies

A Cross-Country Trip Uncovers Profitable Strategies of U.S. Firms for Growth

A co-author of 'Roadside MBA' reports on how various firms plotted their diversification or arranged for economies of scale.
Product Development

New Breed of Products Aims to Improve Users' Lives

The definition of product design has expanded thanks to the likes of Nest and Jawbone.
Sales

8 Ways to Hit a Home Run When Pitching a New Product to a Major Corporation

A startup approaching a large company to market its wares needs to be prepared in multiple ways. Follow this guidance from a venture capital firm.