Building a Business The Fascinating Connection Between Design, Human Nature and Buying Decisions Read on about the psychology of shopping in both the online and virtual worlds. By Sherry Gray
Building a Business Fear, Heartache and Tragedy Can Actually Be Big Motivators Use these five strategies to channel the negativity you're feeling, into something positive. By Kelly Bolton
Building a Business What the Color of Your Logo Says About Your Company (Infographic) The Golden Arches just wouldn't communicate the same thing if they were purple. By Catherine Clifford
Building a Business Train Your Brain to See Better Choices Than Fight-or-Flight Viewing circumstances in the most plausibly optimistic way possible expands what we see as possible. By Thai Nguyen
Marketing 5 Psychology Tactics That Will Help Retailers Win Customers’ Hearts and Minds Instead of relying on shock-and-awe tactics this holiday season, here is how businesses should approach their battle for consumers' dollars. By Liraz Margalit
Thought Leaders How to Master Your Entrepreneurial Mindset Boost your self-esteem and your bottom line using these techniques. By Blair Singer
Entrepreneurs 6 Common Barriers to Happiness and Productivity for Men We need to recognize that men are humans, too, and have emotions. By Megan Bruneau
Entrepreneurs 5 Questions to Help You Find Out Why You Really Want to Be an Entrepreneur Your strongest motivations arise from the things that are the source of your happiness or that protect you from primal fears. Explore them. By Derek Lidow
Thought Leaders 8 Tough-Minded Traits That Assure Success The best estimate of how successful a person will be is how much they are able to endure and overcome. By Sherrie Campbell
Thought Leaders 4 Strategies to Regulate Your Emotions in Stressful Situations How we handle our emotions in these fraught situations sends powerful clues about how we manage the pressures of leadership. By Harrison Monarth
Building a Business How to Transform Difficult Employees Into Team Players The suck-up. The gossip. The underachiever. Every office has one or all of these types. Here are ways to turn them around. By Andre Lavoie
Thought Leaders Entrepreneurs Turn the Classic Theory of Maslow’s Hierarchy of Needs on its Head The psychologist put forth that humans are motivated to fulfill their base needs before they are able to pursue higher-level needs. By Doug and Polly White
Thought Leaders This Mind Trick Works Way Better Than Delusional Optimism It's much easier to sustain the tenacity necessary to succeed when we have sound reasons to believe our ambitious goals are not impossible. By Thai Nguyen
Thought Leaders 5 Antidotes to Overwhelm In Your Life And Business Overwhelm is part fact and part perception. You can change both. By Safiyah Satterwhite
Entrepreneurs Stressed at Work? Ditch the Drama Already. Stop feeding into negative, paranoid thoughts of your own making for a more productive, peaceful life. By Cy Wakeman
Business Branding 5 Steps to Fix Your Personal Brand When Insults Stick How do you redirect public perceptions when criticisms stick, especially if these labels are based in reality? By Harrison Monarth
Thought Leaders Entrepreneurs Don’t Have to Be Fearless, Just Brave If you have no fear, maybe you need to start taking bigger risks. By Sarah Vermunt
Marketing Don’t Underestimate Sex When It Comes to Designing Your Website Research shows there are inherited differences between the way men and women think, perceive and remember information. By Liraz Margalit
Building a Business What Google’s New Parent, Alphabet, Is Teaching Us About Self-Actualization What are Sergey Brin and Larry Page up to now? A groundbreaking path toward their vision of the future. By Rob Caucci
Thought Leaders Why Humble Leaders Inspire Loyal Teams People who admit their mistakes can take more risks than egomaniacs who need to be perfect. By Tasha Eurich
Marketing Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead "The Donald" keeps surprising pundits and the media by pulling in huge poll numbers. But maybe it shouldn't be that surprising. By Sam McRoberts
Building a Business 8 Psychology Hacks to Increase Your Creativity and Productivity Sometimes, to accomplish your goals, you just need to change how you think and behave. By Firas Kittaneh
Thought Leaders The 7 Styles of Decision Making 'Understanding how you make decisions is the starting point to making a more informed decision in the future,' says author Jeffrey Shinabarger. By Darrah Brustein
Building a Business 3 Ways Social Video Marketing Can Propel Your Brand This recent trend harnesses the power of emotions to deliver a subtle message to viewers. By Adam Toren
Entrepreneurs Our Brains Are Predisposed to Misery, But That Doesn’t Mean You Have to Be Miserable Before you get depressed about all this, remember that you can change your emotions and feelings. By Matt Mayberry
Entrepreneurs The Science Behind Our Obsession With Liking Things Online The fact that it's such a popular element of Facebook's functionality goes a long way in showing how important it is, both for the people clicking the button, and those on the receiving end. By Liraz Margalit
Business News Evolution: Why Are Most of Us Right-Handed? Right-handed people are dominant worldwide -- but why? By Jason G Goldman