Why Franchisees Don't Use Digital Advertising
A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
Advanced Marketing Techniques to Help Your Twitter Account Take Off
Whether you're trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you'll want to employ.
A Day in the Life of a Successful Social-Media Strategy
Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
4 Simple Steps to Plan a Successful Tweetup
For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
5 Reasons Why Social-Media Marketing Is Overrated
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
How to Maintain a Well-Balanced Twitter Feed (Infographic)
According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
10 Tips for Mastering Twitter
Get the most out of your time and money on the microblogging network with these important pieces of advice.
The Fake Followers of Major U.S. Retailers (Infographic)
Socialfly examines the Twitter fans of 10 major companies to judge which ones are real. See the results.
Courtney Spritzer and Stephanie Abrams Cartin
Why I Follow 15,000 People on Twitter
Twitter can be a great way to connect with new personal and business contacts. Here are the ways I use the social network to my benefit.
8 Tips for Successful Lead Prospecting With Twitter Advanced Search
Advanced Search is a powerful tool for data analysis available to every entrepreneur with a Twitter account. Think of it as a Big Data for everybody.
4 Tips for Getting More Company Mentions on Social Media
A deep analysis of how, when and where people mention brands and companies reveals openings for getting noticed.
Twitter Announces Support of GIFs, the Internet Goes Crazy
A sampling of how companies large and small have used the new GIF capability for their marketing purposes.
How to Maximize Your Reach on Twitter
Understand the value of conversation to conquer this social platform.
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