Twitter Marketing

Social Media

Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
Marketing

What You Can Learn From Justin Bieber About Marketing on Twitter

Three lessons from the teen pop sensation's Twitter strategy.
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you'll understand the basics when you start Tweeting.
Marketing

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
Marketing

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Small Business Heroes

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Marketing

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Marketing

The 5 Biggest Twitter Marketing Fails of 2012

A look at the mistakes of some of the biggest brands, and what you can learn from them.
Social Media

10 Things Entrepreneurs Should Be Tweeting About

Why you shouldn't overlook your personal account when building your company's brand on the social network.
Marketing

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
Marketing

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.
Small Business Heroes

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Marketing

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Franchises

Franchises Get Social

Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.