Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
A chief technology officer, a visionary, a user design pro and a rainmaker are among the players who are critical for launching today's successful companies.
With endless possibilities, new opportunities and receiving conflicting advice, it can be hard for some entrepreneurs to stay focused on their initial vision. Here are a few tips on staying true to your mission.
Are you a passionate, resilient and assertive new business owner? Even so, perhaps you're lacking in these critical areas that could help you become the best in your field.